National Sales Director

National Sales Director

Full-time

Location: Anywhere in the continental U.S. 

About Three Trees

Three Trees is a premium, independent, family-owned, woman-led natural foods company on a mission to craft the most delicious, clean, and nourishing plant-based milks and teas. Every bottle celebrates the abundant nourishment of nature, using only a few simple, organic ingredients. With a growing national footprint in natural and conventional grocery, Three Trees is building a small but mighty team that thrives on passion, grit, and initiative.

The Role

We’re seeking a strategic and entrepreneurial National Sales Director to lead our sales function. As a core member of our 7-person team, this role will own topline revenue growth and customer development while ensuring disciplined trade spend management. The right candidate is equally comfortable setting high-level strategy and rolling up their sleeves to execute with organization and precision.

This is a unique opportunity to join an established, independent natural foods brand at a pivotal stage - as we launch and expand a new ready to drink (RTD) product line that is already off to a strong start. Your role will build upon our strong customer partnerships, expand our retail and distribution footprint, and help shape the company’s growth.  

Key Responsibilities

• Own and deliver on topline revenue goals across all channels (natural, conventional, foodservice, DTC as relevant).
• Develop and execute national sales strategy to drive distribution, velocity, and brand visibility.
• Lead relationships with retail and distributor partners; secure new distribution opportunities.
• Manage and optimize trade spend to maximize ROI and ensure profitability.
• Develop and implement promotional plans down to the account level.
• Provide forecasting, planning, and sales analysis to inform company strategy and operations. Track monthly sales performance.
• Partner closely with Marketing and Operations to align on brand initiatives, promotional planning, and supply chain needs.
• Represent Three Trees with professionalism, enthusiasm, and deep industry credibility.
• Build sales processes and infrastructure suitable for a fast-growing small company.
• Contribute to broader company leadership as a key member of the management team.

Qualifications

• 8+ years of sales experience in the natural foods CPG industry, with refrigerated product experience required.
• Proven success in managing topline revenue and trade spend.
• Strong relationships and credibility with key natural and conventional retailers and distributors.
• Highly strategic thinker with the ability to translate strategy into execution.
• Entrepreneurial; challenging the status quo and ever-seeking a better way
• Comfortable operating in a lean, entrepreneurial environment—hands-on, resourceful, and adaptable.
• Excellent communication, negotiation, and relationship-building skills.
• Self-directed leader who thrives in a small-team, high-performance culture.
• Willingness and desire to travel; values in-person meetings over video and email
• Has experience developing and executing on strategic and tactical plans including account-level planning

Why Join Us

• Be part of a mission-driven, independent, family-owned, woman-led company.
• Work in a small, collaborative team where your contributions directly shape the brand’s trajectory.
• Help bring to life a brand that represents the best in class in clean, organic, plant-based foods.

Apply?

Submit your resume and cover letter to sunny@threetrees.com , and don't forget to tell us about yourself!