Market Manager - San Diego County (SD Metro)

Owl's Brew Market Manager - San Diego County (SD Metro)

(MUST live in or surrounding SD Metro Market)

San Diego County (SD Metro), California · $80k – $95k · Apply Now

About Owl’s Brew

Owl’s Brew is a fast-growing, female-founded Bev/Alc company shaking up the FMB and RTD spirits space with our award-winning Boozy Teas and craft cocktails. We make great-tasting beverages using only real ingredients—fresh-brewed tea and botanicals—and we’re passionate about building a community around transparency, wellness, and fun.

We’re on a mission to be a category disruptor in the growing RTD and spirits markets. Our Wise Women Collective celebrates female founders, supports initiatives like Women’s Voices for the Earth and Keep A Breast, and amplifies voices that share our vision for positive impact.

If you’re entrepreneurial, results-driven, and want to own a market while building a brand, this is the role for you.

The Opportunity

As the Market Manager, you’ll be responsible for driving sales, distribution, and visibility across San Diego County markets. Reporting to the Regional Manager and Director of Sales, you’ll be the day-to-day face of Owl’s Brew for both our distributor partners and key retail/on-premise accounts.

This is a high-impact, field-focused role—you’ll spend most of your time in-market executing our sales plan, growing key accounts, running activations, and building distributor engagement to take the brand to the next level.

What You’ll Do

Distributor Management

• Be the primary point of contact for distributor teams, setting clear goals and ensuring consistent follow-through
• Drive authorizations, secure displays, close chain voids, and deliver +1 mentalityresults (Cases + PODs)
• Run GSMs, ABP reviews, blitz weeks, and incentive programs to keep distributor reps motivated
• Analyze VIP, Nielsen, and Karma data to identify opportunities and create proactive plans

Key Account Development

• Own and grow a targeted key account list across chains, independents, and on-premise accounts
• Pitch new programs, negotiate placements, and deliver flawless execution on pricing, features, and displays
• Partner with marketing on consumer events, demos, and brand activations to bring Owl’s Brew to life

Market Growth & Visibility

• Identify business development opportunities across traditional and non-traditional accounts
• Monitor pricing, competitor activity, and category trends to stay ahead of the market
• Provide monthly reporting on sales performance, execution, and ROI against programming

What We’re Looking For

• 3–5+ years of Bev/Alc sales experience (supplier or distributor) with proven success in growing markets
• Strong existing relationships with distributor teams and retail/on-premise buyers
• Entrepreneurial mindset: proactive, solutions-oriented, and comfortable in a fast-paced environment
• Excellent communicator with presentation skills for distributor and key account meetings
• Organized with strong time management and data analysis skills
• Proficient in Excel, PowerPoint, CRM tools, VIP, and Karma (a plus)
• Willing to work non-traditional hours, travel as needed, and lift 50 lbs
• Bachelor’s degree preferred

What We Offer

• Competitive base salary + performance bonus
• Benefits: Medical, Vision, Dental
• Paid Time Off
• 401(k)
• Car, Phone, Internet Allowance 
• Equity Grants
• A chance to build a brand, not just manage one