Marketing Manager

Marketing Manager – Functional Beverage Brand (Confidential)

Location: South Florida (Onsite)

Employment Type: Full-Time

Experience Level: Senior Individual Contributor (Director-track)

A fast-growing functional beverage company is building the next evolution of modern lifestyle drinks — products that deliver real purpose, clean energy, and authentic brand culture. We are looking for a Marketing Manager who is ready to step into a Director-level impact role and help shape the future of a brand with serious national growth momentum.

This is not a corporate job. This is a builder role for someone who thrives on momentum, owns outcomes, and turns smart strategy into market traction.

What You’ll Do

You’ll own strategy and execution across major growth pillars:

Brand Strategy & Positioning

·      Define and evolve brand voice, architecture, and storytelling

·      Develop annual and quarterly marketing plans to support expansion

·      Collaborate on packaging and innovation narratives

Go-to-Market & Sales Enablement

·      Build trade marketing assets and sell-in tools for distributor and retail partners

·      Partner with sales to develop commercial-ready launch plans

·      Create retailer decks, sell sheets, and channel playbooks

Content, Social & Community

·      Lead content strategy across social channels (IG, TikTok, YouTube, etc.)

·      Build brand storytelling that drives awareness and loyalty

·      Manage content calendar, creators, and brand collaborations

E-Commerce & Digital Growth

·      Lead the brand’s e-commerce strategy across owned and third-party platforms (e.g., Shopify, Amazon, Instacart, Drizly)

·      Optimize online store performance, product listings, and conversion funnels

·      Oversee digital merchandising, pricing, and promotional calendars

·      Partner with Operations and Fulfillment to ensure seamless DTC order flow and customer experience

·      Track and analyze key metrics (traffic, conversion, ROAS, repeat purchase rate) to drive growth and efficiency

·      Collaborate with paid media partners to maximize e-commerce ROI through performance marketing campaigns

Distributor & Retail Marketing

·      Develop activation strategies to support velocity and sell-through

·      Own POS strategy, merchandising programs, and retail visibility

·      Drive account-specific marketing campaigns and programs

Launch Execution

·      Lead integrated marketing for product launches and new market entries

·      Create hype + commercial readiness through coordinated campaigns

Who You Are

·      5–8+ years in CPG marketing (beverage experience a plus but not required)

·      Proven track record with high-growth or challenger brands

·      Equal parts strategic thinker and doer

·      Confident working cross-functionally with sales, leadership, and design

·      Strong grasp of branding, social content, GTM, and field/trade marketing

·      Thrives in fast-moving, entrepreneurial environments

·      Comfortable building systems, assets, and processes from the ground up

Bonus Points

·      Experience in functional beverage, better-for-you products, or active lifestyle brands

·      Distributor or retail marketing exposure (UNFI, KeHE, Walmart, Publix, Target, convenience, etc.)

·      Experience managing freelancers, agencies, or social creators

·      Familiar with KPI-driven marketing and budget planning

What You’ll Love

·      Big brand vision with startup speed and energy

·      Real ownership and ability to shape a brand early in its growth story

·      High visibility and direct collaboration with company leadership

·      Path to Director title and team-building opportunity