Colorado Sales Representative

Sales Representative - Colorado

Full Time Equivalent

Denver, Colorado, US

About Laws Whiskey House

Established in 2011, Laws Whiskey House is a purpose driven, grain-to-bottle whiskey distillery founded on the principle that the soul of its whiskey is comprised of the people who grow it, the people who make it, and the people who drink it. Using the traditional method of open-air, on grain fermentation, Laws' whiskeys feature high altitude grown American mother grains and mountain spring water while aging in 53-gallon charred American oak barrels. With a collection of award-winning whiskey, including several Bottled in Bond expressions, Laws Whiskey House invites you to visit their tasting room in Denver's historic Gates neighborhood and enjoy the Laws experience. For more information visit www.lawswhiskeyhouse.com.

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Position Summary

The Sales Representative reports directly to the Director of Sales. This position is responsible for maximizing sales and brand awareness of Laws Whiskey House in the Front Range through effective planning, selling, merchandising, and communication in pursuit of achieving company objectives. This position will also deliver sales results through distribution, product features, and building advocacy with key on & off-premise accounts. The Sales Representative is an impact role contributing directly to the vitality of the Laws Whiskey House brand. This position is based in Colorado and will service accounts throughout the entire state.

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Essential Functions

·       Achieve Volume, Distribution, Features, and Activation goals within assigned account universe 

·       Build relationships with key stakeholders in both On and Off Premise channels: buyers/owners, floor-staff, bartenders, and distributor sales personnel

·       Successful ideation, planning, and execution of brand activation at key events such as consumer tastings, staff seminars, charity events, and distributor functions

·       Build brand awareness in key accounts throughout the entire state

·       Must be willing to cold call accounts

·       Maintain and track sales results and expense reporting

·       Create and execute a consistent account visit schedule, providing weekly updates to management

·       Overnight travel may be required

Individual KPI’s

·       Calls on 30 accounts per week 

·       Consumer/trade activations one per week 

·       6 Distributor sales work-withs per quarter 

·       Manages to distributor’s “Features” goal (by quarter).

·       Delivers weekly KPI updates and communicates success stories 

·       Time Allocation - Majority of time spent in the field selling and developing key relationships

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Experience/Skills Required

·       Sales driven with an entrepreneurial spirit

·       At least 2 years of sales/merchandise experience in spirits, wine and/or beer industry

·       Candidate must reside in the Denver area and have a dependable vehicle

·       Creative thinking and problem solving with the ability to develop and execute innovative strategies that increase sales and market share

·       Excellent interpersonal and sales skills including verbal and written communication to ensure clear and concise communication with management, fellow employees, vendors and distributors

·       In-depth understanding of target Retail, On-Premise, and online accounts

·       Ability to lift up to 50 pounds

·       Employment contingent upon successful clearance of a pre-employment motor vehicle record screening

·       Valid driver’s license and clean driving record

·       Must be 21 years of age

·       Extensive drive time within assigned market required

·       Proficient with Microsoft Office Excel, Word and Power Point

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Compensation

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act. The compensation offered to the successful applicant may vary based on factors including experience, education, location, or other position-related reasons.

Salary Range:

$57,784– $70,000 plus bonus depending on experience

Laws Whiskey House offers a competitive benefit package including:

·       Health, dental & vision insurance

·       401(k) retirement plan with company match

·       Paid Time Off

·       Paid Holidays

·       Car & Cell Phone allotment

·       Employee Discount Card

·       Parental Pay

If you think you are the person we are looking for, we look forward to hearing from you. Please apply by by December 31, 2025.

Equal Opportunity Employer – Laws Whiskey House provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors.