Chief Financial & Strategy Officer (CFSO)

Chief Financial & Strategy Officer (CFSO)

Strategic Partner | People & Planet–Driven | Creative Financial Leader

About Green Spoon

Green Spoon Sales is the leading natural products sales agency representing innovative CPG brands nationwide. We are a mission-driven organization committed to transforming the retail landscape by expanding shelf space for healthier, cleaner, and more sustainable products.

In addition to our work in natural products, Green Spoon is deeply committed to environmental stewardship. As a proud member of 1% for the Planet, we support a wide range of nonprofit partners through volunteering, donations, and ongoing sustainability initiatives, reflecting our belief that business has a responsibility to create positive change for future generations.

Role Overview

The Chief Financial & Strategy Officer (CFSO) is a key member of the executive leadership team, serving as a strategic partner to the CEO, executive team, and Board of Directors. This role goes beyond traditional financial leadership. The CFSO will help shape the long-term vision and strategy of the company, using finance as a creative and strategic tool to support sustainable growth, innovation, and cultural alignment. We are seeking a leader who balances financial rigor with imagination, who leads through mentorship and collaboration, and who brings outside-the-box thinking to how we build and scale an industry-leading, values-driven organization.

Headquarters based in Boulder, CO (preferred location) or hybrid with ability to travel. 

Key Responsibilities

Financial Strategy & Planning

• Develop and execute financial strategies aligned with company goals, values, and long-term vision
• Partner with the executive team to drive profitability, optimize performance, and support sustainable growth
• Translate strategic vision into actionable financial plans and forecasts

Strategic Leadership

• Collaborate with executive leadership to develop and execute long-term strategic initiatives
• Evaluate market trends, competitive dynamics, and new growth opportunities
• Support innovation, expansion, and new business models with thoughtful financial insight

Fundraising & Investor Relations

• Lead fundraising efforts and maintain strong relationships with investors and key stakeholders
• Prepare and present financial and strategic materials to investors and the Board
• Clearly articulate the company’s financial position and long-term strategy

Financial Operations & Governance

• Oversee budgeting, forecasting, financial analysis, cash flow management, and reporting
• Ensure compliance with accounting standards and regulatory requirements
• Strengthen financial systems, processes, and controls to support scale

People, Culture & Mentorship

• Lead, mentor, and develop a high-performing finance team
• Foster a collaborative, transparent, and growth-oriented culture
• Embed People & Planet values into financial decision-making and strategy
• Model inclusive, values-driven leadership across the organization

M&A, Partnerships & Long-Term Planning

• Evaluate strategic partnerships, acquisitions, and investment opportunities
• Lead financial due diligence and scenario planning
• Partner with leadership and the Board on long-term value creation and potential exit strategies

Cross-Functional Collaboration

• Work closely with Sales, Business Intelligence, Operations, and other teams to provide financial insights
• Support data-informed decision-making across the organization
• Act as a strategic thought partner across departments

Qualifications & Experience

• Degree in Finance, Accounting, or a related field; MBA or CPA preferred
• Proven experience as a CFO or senior financial leader, ideally within a high-growth or VC-backed environment
• Strong strategic and financial acumen, with the ability to turn data into insight and action
• Experience with fundraising, investor relations, and Board-level communication
• Demonstrated leadership, mentorship, and people development skills
• Exceptional communication skills with both financial and non-financial stakeholders
• Experience in natural foods, food & beverage, or consumer packaged goods is a plus

Who You Are

• A strategic thinker who sees finance as a driver of innovation and impact
• A collaborative leader who values people, culture, and mentorship
• Comfortable navigating complexity while thinking creatively about the future
• Mission-aligned and inspired by building a lasting legacy in a purpose-driven organization

Reporting Structure

This role reports directly to the CEO & Co-Founder and works closely with the executive leadership team and Board of Directors. Green Spoon encourages a flat organizational structure where leaders are proactive, collaborative, and deeply aligned.