Product Development Coordinator

Mission Impact

This role ensures exceptional beverages and experiences reach our customers by leading a disciplined innovation and commercialization process from idea to launch. By aligning teams, insights, and technology, the position helps create products that grow our business while inspiring meaningful connection.

What We Offer

At New Holland Brewing Company, we exist to enhance the quality of people’s lives by creating savored moments for the world—and when you work here, you’ll feel that. Our culture is inclusive, caring, and community focused. Guided by our Core Values and Growth Principles, we foster engagement, development, and collaboration for every team member. We set high standards because they sustain our growth and success in a unique industry, and we match those standards with an engaging, and rewarding culture. You’ll find competitive compensation and benefits, opportunities to grow personally and professionally, and a team committed to helping you reach your goals while contributing to ours.

Job Summary

The Marketing Product Development Coordinator leads the organization’s Stage-Gate innovation process, guiding new beverage and product concepts from idea through commercialization. This role serves as the liaison between Marketing, Production, Purchasing, Compliance, and Sales, ensuring alignment on timelines, deliverables, and approvals. The coordinator manages the 1-year development pipeline and supports the 3-year innovation roadmap while leveraging data, AI tools, and disciplined project management to accelerate speed-to-market.

Accountability Chart

At New Holland Brewing Company, every role has an Accountability Chart that clearly defines the 3–5 core outcomes the role owns to move the business forward. The Accountability Chart helps candidates and team members understand what success looks like.

• Owns the organization’s Stage-Gate innovation process, guiding beverage and product concepts from idea through development, approvals, and post-launch review.
• Leads cross-functional coordination between Marketing, Sales, Production, Supply Chain, and external partners to deliver new product launches on time and market-ready.
• Maintains and prioritizes the 1-year development pipeline and supports the 3-year innovation roadmap using data, trends, and strategic direction from marketing leadership.
• Ensures all product development projects meet regulatory and compliance requirements, including MLCC, TTB, and packaging approval processes.
• Drives operational efficiency in innovation by implementing AI tools, project management systems, and process improvements that accelerate speed-to-market.

Key Responsibilities

• Lead and act in a manner consistent with our Mission, Vision & Values
• Leads execution of the organization’s Stage-Gate product development process from concept through development and post-launch review, ensuring disciplined progress and cross-team accountability.
• Partners with Brand, Innovation, Sales, Production, and Supply Chain teams to coordinate commercialization plans, packaging procurement, and production timelines for new product launches.
• Maintains and evaluates the 1-year development pipeline and contributes to the 3-year innovation roadmap using syndicated data, trend insights, and predictive tools to prioritize high-potential opportunities.
• Oversees preparation and submission of regulatory and compliance approvals, including MLCC and TTB filings, ensuring formulas, labels, and packaging meet all requirements.
• Leads product development initiatives outside the scope of traditional brand ownership, managing concept creation, packaging development, approvals, pricing strategy, and go-to-market planning.
• Implements and manages AI-enabled tools and project management systems that improve visibility, identify risks, and accelerate the innovation workflow.
• Maintains accurate product development data and item master records while serving as liaison with external partners such as Pabst on development and compliance coordination.

Required Qualifications

• Experience leading complex product development or commercialization projects within CPG, beverage alcohol, or other regulated manufacturing environments.
• Demonstrated ability to manage structured innovation or Stage-Gate development processes, coordinating cross-functional teams to successfully launch new products.
• Process-driven and detail-oriented change agent who proactively identifies inefficiencies, leverages strong EQ to navigate stakeholders and resistance, and applies deep CPG development and commercial acumen to align teams, optimize workflows, and deliver results.
• Strong cross-functional leadership and accountability skills, with a proven ability to influence stakeholders, resolve conflicts, and drive teams to meet commitments and deadlines.
• Working knowledge of beverage alcohol or CPG production, regulatory, and commercialization dynamics, including packaging development, compliance approvals, and go-to-market execution.
• Proficiency leveraging generative AI and digital workflow tools to accelerate project coordination, analysis, creative development, and operational efficiency.
• Eagerness, Willingness and ability to work occasional nights, weekends, supporting the organization at promotional events, brand marketing initiatives and corporate events.

Work Environment

We strive to create an inclusive environment. Reasonable accommodation will be provided to enable individuals with disabilities to perform essential functions.

• Ability to work at a computer for extended periods while managing multiple projects, digital tools, and timelines.
• Occasional movement through production, warehousing, and packaging areas to observe processes, gather information, or coordinate with cross-functional partners.
• Ability to lift and transport samples, packaging materials, or presentation items up to 25 pounds as part of development and commercialization work.

Reports To & Team

• Reports To: Director of Marketing & Sales
• Team: Marketing

Equal Opportunity Statement

New Holland Brewing Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate based on race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability. Pursuant to the Americans with Disabilities Act (ADA), we provide reasonable accommodations to enable individuals with disabilities to perform essential job functions. As part of our commitment to growth and development, New Holland reserves the right, as part of a succession or development plan, to fill a position without the role being posted.