National Sales Manager

Blind Tiger is a fast-growing, award-winning non-alcoholic cocktail brand redefining what a ready-to-drink experience can be—built on craft, not compromise.

We are seeking a National Sales Manager to lead and accelerate our next phase of growth. This individual will oversee national sales strategy, manage key distributor and retail relationships, and drive execution across both on- and off-premise channels.

The National Sales Manager will serve as the primary driver of revenue growth across Blind Tiger’s distributor network nationwide. This role is responsible for owning and scaling current distributor relationships, while actively expanding sales through strong connections with key retail and on-premise partners.

The ideal candidate brings an established network within beverage/CPG, with direct relationships across distributors, chains, and on-premise groups—and knows how to leverage those relationships to open doors, drive velocity, and build market presence. This individual will oversee statewide performance, while identifying, recruiting, and developing local sales support within each market.

This is a highly commercial role that blends strategic planning, hands-on execution, and network-driven sales leadership.

Key Responsibilities

Distributor & Network Leadership

• Own and grow all distributor relationships across assigned states, serving as the primary point of contact and performance driver
• Leverage existing industry relationships to unlock new retail and on-premise opportunities within each market
• Build and execute market-level strategies across statewide accounts, ensuring alignment with key chain and independent partners
• Identify, recruit, and manage local brokers, reps, or field support within distributor networks to expand reach and execution
• Lead Quarterly Business Reviews (QBRs) and ongoing touchpoints to align on goals, priorities, and growth plans

Sales Growth & Market Expansion

• Drive new account acquisition across grocery, specialty, and on-premise through distributor teams and direct relationships
• Partner with distributor sales teams to increase velocity, distribution, and display execution across all channels
• Actively support and influence key chain calls, leveraging relationships where possible
• Identify underperforming markets and deploy targeted action plans to accelerate growth
• Collaborate with marketing to execute high-impact activations, demos, and promotional programs that convert to sales

Execution & Accountability

• Ensure flawless execution of pricing, promotions, and new item launches across all markets
• Manage promotional spend, MCBs, OIs, and chargebacks with a strong focus on ROI
• Implement and enforce consistent scorecards to track distribution, depletions, and execution quality across distributors

Analytics & Performance Management

• Own depletion and shipment tracking across all distributor partners
• Deliver clear, actionable monthly performance reviews with insights and next steps
• Track and improve key KPIs including active accounts, distribution gains, display execution, and gross-to-net performance

Cross-Functional Leadership

• Partner closely with leadership to align supply, demand, and growth strategy
• Provide real-time market feedback to inform product, positioning, and go-to-market strategy
• Represent Blind Tiger at key industry events, distributor meetings, and trade shows

Qualifications

• 4+ years of experience in beverage or CPG sales, with a focus on distributor or wholesale management
• Established relationships with key distributors, retail chains, and/or on-premise groups
• Proven ability to drive sales growth through both strategic planning and direct relationship building
• Deep understanding of the three-tier system, DSD, and/or KeHE models
• Experience overseeing multi-state or statewide accounts and building local market support structures
• Strong commercial instincts with an ability to translate strategy into execution
• Highly proactive, entrepreneurial, and comfortable operating in a fast-growing environment
• Willingness to travel 10–20%

This is a key leadership role within Blind Tiger, with direct impact on national growth and distribution strategy. We offer a competitive base salary, performance-based incentives, and a flexible, entrepreneurial work environment. This role is also eligible to participate in Blind Tiger’s equity option pool, providing the opportunity to share in the long-term success of the company.