SirDavis Brand Ambassador – American Whisky

Mission

The SirDavis Brand Ambassador is the ultimate authority and face of Moët Hennessy’s prestige American Whisky. You will be responsible for defining the "Future of Whiskey" by building deep-rooted advocacy within the trade (top-tier bartenders, beverage directors, and private clubs). You will blend the art of storytelling with a commercial mindset to drive distribution, menu placements, and brand equity in the ultra-premium segment.

Core Responsibilities

1. Trade Advocacy & Education

• Expert Knowledge: Act as the primary subject matter expert on the global category of Whisky as well SirDavis’s unique mash bill, maturation process (Sherry cask finish), and the heritage of the brand.
• Relationship Management: Build and maintain a "High-Value Account" list, focusing on Michelin-starred restaurants, luxury hotel bars, and influential cocktail dens.
• Distributor Synergy: Lead distributor-focused events and activities to ensure SirDavis is a priority in their portfolio.
• Staff Training: Coordinate and conduct high-energy, technical training sessions for floor staff and bartenders to ensure perfect serves and storytelling at the point of consumption.

2. Brand Experience & Consumer Engagement

• Luxury Hosting: Lead private tastings and experiences for key trade influencers.
• Event Execution: Represent the brand at high-profile trade events, ensuring the brand’s "measured, responsible tasting" standards are met.
• Content Collaboration: Partner with the Marketing team to provide authentic voice of the brand content for social media and digital platforms.

3. Commercial Growth & Strategy

• PODs & Placements: Drive New Points-of-Distribution (PODs) and secure premium menu placements (bespoke bocktails, neat pours, and whiskey flights).
• Market Intelligence: Monitor trends in the American Whisky category and report on competitor activity to inform MHUSA 2030 Strategy.
• Data Accuracy: Utilize CRM tools to track account calls, follow-ups, and depletion successes.

Profile & Qualifications

Education & Certifications:

• Advanced Spirits Certification (WSET Level 3 Spirits, CSS, or Executive Bourbon Steward) is preferred.

Professional Experience:

• 3+ years of experience in luxury spirits, high-end hospitality, or brand advocacy.
• Proven track record of influencing tastemakers and closing commercial deals in the On-Premise channel.
• Experience navigating the three-tier system (Suppliers, Distributors, Retailers).

Technical & Soft Skills:

• Master Storyteller: Ability to captivate a room, from a dive bar staff to a corporate boardroom.
• Entrepreneurial Spirit: A self-starter who thrives on the road (approximately 50% of time spent in second and third markets) and can manage a T&E budget effectively.
• Cultural Fluency: An understanding of the intersection between luxury spirits, music, fashion, and art.

This is a contract position (1099). Salary Range 85k - 100k, commensurate with experience.

Travel: Up to 40-50% (Local and National)