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Beverage School San Francisco Agenda Posted

Jon Landis Aug. 15, 2013 at 11:34 am

It’s a full day, and it will cover everything from investment, financial forecasting and packaging design imperatives to the world of marketing online.

It’s BevNET’s Beverage School, which will be held at the Fort Mason Conference Center in San Francisco on Sept. 12.

The initial agenda for Beverage School has been posted, and you can view it on the event’s program page here. The event will begin with “Beverages 101,” carrying beverage entrepreneurs through formulation, distribution, retailing and more. Later in the day, attendees will come to understand legal issues that affect beverage companies, the financial life-cycle of beverage companies – including key times to seek a variety of funding sources – as well as profiles and introductions to investors from the angel, crowd-funding and private equity worlds.

As with all Beverage School events, the opportunity to interact with instructors is of paramount importance. Question and Answer periods are built into all segments, and there is plenty of networking time available.

In-depth profiles of speaker presentations will be forthcoming. Questions should be directed to Jon Landis – jlandis@bevnet.com or (617) 231-8834.

Registration and Pricing Information for Beverage School San Francisco >>

Special Offer! Members of BeverageSchool.com with an active subscription can save an additional $50 (details are on the signup page).

Below is the preliminary agenda as of August 15, details are subject to change:

9:30am – 10:00am	Registration

10:00am – 10:30am	Neil Kimberley Founder Foods, Fluids & Beyond	What Is This Strange Land? A look at opportunity in the beverage industry from 20,000 feet.

10:30am – 11:10am	Eric Schnell Founder & CEO MetaBrand	The First Year Entrepreneur: From the dream drink to the professional beverage formulation.

11:10am – 11:50am	Bill Sipper Managing Partner Cascadia Managing Brands	Distribution: From brokerage to DSD & beyond

11:50am – 12:30pm	Debbie Wildrick Director of Beverages & Snacks MetaBrand	Understanding retail channels

12:30pm – 1:30pm	Lunch

1:30pm – 2:00pm	Justin Prochnow Shareholder Greenberg Traurig	Legal requirements for new beverage companies

2:00pm – 2:30pm	Ian McLean Founder & Creative Director McLean Design	Positioning through branding & design

2:30pm – 3:00pm	Darryl Jursa SVP, Practice Lead, Emerging Media Fleishman Hillard Chicago	Your brand’s life, on-line

3:00pm – 3:30pm	Coffee Break

3:30pm – 4:00pm	Chris Fenster CEO Propeller Industries	Basic Company Structure: Understanding record keeping, forecasting, and what not to do

4:00pm – 4:30pm	Brent Knudsen/Janica Lane Managing Partner/Partner Partnership Capital Growth	Your Financing Life Cycle: From early to exit

4:30pm – 5:15pm	Early Financing Option Presentations

4:30pm – 4:40pm	Katie Fizgerald Senior Associate, Business Development CircleUp	Crowdfunding

4:40pm – 4:50pm	Brad Barnhorn President Barnhorn Growth Advisors	From Investor to Advisor

4:50pm – 5:00pm	Brad Winegar Angel Investor, Managing Director Salt Creek Capital	Attracting the Angel Investor

5:00pm – 5:15pm	Katie Fitzgerald Brent Knudsen/Janica Lane Brad Barnhorn Brad Winegar	Fundraising Panel

About BevNET and Beverage School:

BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.

Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.

Since 2009, BevNET has offered Beverage School, a mix of live courses and online content that provide beverage entrepreneurs with instructional tools to launch and grow their companies in the rewarding but high-risk beverage industry.