Chief Operating Officer

Join Pure Madness Group

Pure Madness Group, the parent company of Melvin and Roadhouse brewing companies, is building something different. We are a fast-moving beverage platform rooted in craft, innovation, hospitality, and operational excellence, with brands spanning craft beer, better-for-you beverages, and emerging growth categories. We believe great companies are built by people who are willing to think creatively, move decisively, and work collaboratively to create products and experiences people genuinely love.

This is an opportunity to help shape the future of a growing organization from the executive level while living in one of the most sought-after outdoor destinations in the country. Located 45 minutes from Jackson Hole, Alpine offers unmatched access to skiing, fishing, mountain biking, hiking, and adventure, all while working alongside a passionate and entrepreneurial team.

We are looking for a Chief Operating Officer who thrives in fast-paced environments, embraces accountability, and is excited to build scalable systems, lead teams, and help drive the next stage of growth for Pure Madness Group.

Position Mission

The Chief Operating Officer will oversee the operational functions of Pure Madness Group and act as the integrator and implementer of the company’s vision. This role translates company strategy into daily operations while developing objectives and accountability across the leadership team. The COO is responsible for operational efficiency, execution, and continuous improvement throughout the organization.

As a key member of the executive leadership team, the COO will play a major role in shaping the future of the business through strategic planning, operational leadership, financial management, and organizational development.

Key Responsibilities

Operational Excellence & Continuous Improvement

• Analyze internal operations and identify opportunities for process improvement and operational efficiency. 
• Implement business strategies with both short- and long-term operational focus. 
• Work closely with the brewmaster and leadership team to align sales and operations planning. 
• Monitor and improve COGS, freight performance, employee productivity metrics, and machinery output. 
• Develop scalable systems, reporting structures, and operational accountability measures. 

Business & Financial Leadership

• Maintain a strong understanding of all business functions, including sales, marketing, finance, HR, and operations. 
• Support evaluation and execution of new products, partnerships, and business opportunities. 
• Identify operational and financial risks and develop mitigation strategies. 
• Participate in budgeting, forecasting, and operational financial management to ensure alignment with company goals and cash flow priorities. 

Leadership & Team Development

• Serve as a key member of the executive leadership team and contribute to major company decisions. 
• Lead, mentor, and develop operational leadership across departments. 
• Foster accountability, communication, and collaboration across the organization. 
• Support teams in solving complex operational challenges while maintaining daily business performance. 
• Build and maintain strong relationships with distributors, partners, and internal teams. 

Administrative & Execution

• Ensure monthly inventory closes and COGS allocations are completed accurately and on time. 
• Oversee inventory purchasing and production planning in alignment with operational and cash flow objectives. 
• Hold teams accountable to operational timelines and deliverables. 
• Meet regularly with the executive team to review strategic priorities and execution progress. 

Culture

• Help build and reinforce a high-performance, team-oriented culture. 
• Contribute to making Pure Madness Group an employer of choice within the beverage industry. 
• Maintain strong communication across departments and lead with organizational awareness and transparency. 

Qualifications

• Proven operational leadership experience in beverage manufacturing, consumer packaged goods, food & beverage, or a related industry. 
• Strong financial and operational acumen, including budgeting, forecasting, inventory management, and process optimization. 
• Experience leading high-performing teams in fast-paced growth environments. 
• Ability to balance strategic thinking with hands-on execution. 
• Excellent communication, leadership, and organizational skills. 
• Experience working cross-functionally with sales, production, finance, and executive leadership teams. 
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Benefits & Perks

• Competitive compensation package 
• Performance-based bonus program 
• 100% employer-paid health, dental, and vision coverage 
• PTO, matching 401K, annual ski pass
• Discounts across all Pure Madness Group locations 
• Professional development opportunities, including conferences and industry events 

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Equal Opportunity Employment

Pure Madness Group is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We celebrate diversity and are committed to building a team with a wide variety of backgrounds, perspectives, and experiences.