Sales Manager

4 Hands Brewing Company is seeking an experienced, highly motivated Sales Manager to lead and grow our sales efforts across multiple markets. This role will oversee a talented team of on-premise and off-premise sales associates based in both St. Louis and Kansas City.

The Sales Manager will be responsible for driving sales performance, building strong distributor and retail relationships, increasing brand visibility, and helping continue the growth of 4 Hands Brewing Company across our existing and future markets.

Key Responsibilities

• Lead, manage, and support a team of on-premise and off-premise sales associates in Missouri.
• Work closely with the Key Account Manager to grow chain, grocery, convenience, and key retail partnerships.
• Oversee current wholesaler relationships across Missouri, Illinois, Wisconsin, Michigan, Kansas and Tennessee.
• Develop and execute market-specific sales plans that support growth, distribution, visibility, and velocity.
• Work directly with wholesalers to set goals, review performance, identify opportunities, and hold teams accountable.
• Build strong relationships with retailers, buyers, wholesalers, and key decision-makers across all channels.
• Identify new market opportunities and use existing relationships to help expand 4 Hands’ presence and visibility.
• Collaborate with leadership, marketing, production, and taproom teams to align sales strategy with company goals.
• Monitor market trends, pricing, promotional opportunities, and distributor execution.
• Represent 4 Hands Brewing Company with professionalism, energy, and a strong sense of ownership.

Qualifications

• Minimum 5 years previous experience working for both a beer/alcohol wholesaler and a leading wine, spirits, or beer supplier is required; quota-exceeding experience is a plus.
• Proven track record of managing sales teams and distributor relationships with demonstrated team leadership.
• Strong understanding of both on-premise and off-premise sales channels.
• Existing relationships in Missouri, Illinois, Wisconsin, Michigan, Tennessee, or other growth markets are strongly preferred.
• Experience managing chain/key account relationships is a plus.
• Strong leadership, communication, organizational, and problem-solving skills.
• Ability to track and interpret sales data, interpret metrics, and establish sales goals.
• Experience working with Karma / VIP is a plus. 
• Ability to travel regularly within assigned markets.
• Passion for craft beer, beverage alcohol, and building strong brands.
• Self-motivated, competitive, and comfortable working in a fast-paced, entrepreneurial environment.

Compensation & Benefits

4 Hands Brewing Company offers a highly competitive compensation package, including:

• Competitive base salary  
• Performance-based bonus opportunity
• 100% company-paid healthcare
• 401(k)
• Automobile stipend
• Opportunity to help lead and grow one of the region’s most recognized craft beverage companies

About 4 Hands Brewing Company

Founded in St. Louis, 4 Hands Brewing Company has grown into one of the region’s leading craft beverage companies, known for its innovative beers, strong community partnerships, and commitment to quality. Our portfolio continues to evolve across beer, spirits, and emerging beverage categories, and we are looking for a sales leader who can help drive the next phase of growth.

To Apply

Interested candidates should submit a resume and cover letter to [email protected] outlining their relevant experience, wholesaler and supplier background, market relationships, and leadership experience.

4 Hands Brewing Company is an equal opportunity employer.