Territory Sales Representative – Colorado (Denver Metro)

Territory Sales Representative

Colorado  | Full-Time

About Pure Madness Group

Pure Madness Group is the parent company of Roadhouse Brewing Co. and Melvin Brewing Co., two award-winning craft breweries born in Jackson Hole and the surrounding mountains of Wyoming.

Melvin brings a bold, irreverent spirit and a history of brewing highly acclaimed, hop-forward beers. Roadhouse is rooted in adventure, community and the belief that great beer is best enjoyed after a day well lived. Together, our brands combine quality, creativity and personality with an ambitious vision for growth.

We are looking for an energetic, relationship-driven sales professional to represent both brands in our Colorado market.

The Role

The Territory Sales Representative will be the face of Pure Madness Group throughout the market, building strong relationships with retailers, restaurants, bars, resorts and distributor partners. This role is responsible for growing sales, expanding distribution, improving execution and ensuring that Roadhouse and Melvin show up exceptionally well in the marketplace.

The ideal candidate is self-motivated, highly organized and comfortable balancing account calls, distributor collaboration, events and administrative responsibilities. You should understand that success in beverage sales is built through consistent follow-through, strong relationships and time spent in the market.

Key Responsibilities

• Achieve or exceed territory sales, distribution and account-execution goals.
• Represent Roadhouse and Melvin with a strong understanding of each brand’s identity, products and positioning.
• Build and maintain relationships with key on- and off-premise accounts throughout  the Colorado market.
• Identify and open new accounts while growing placements, visibility and rate of sale within existing accounts.
• Work closely with distributor sales representatives and leadership to establish priorities, execute programs and improve brand performance.
• Conduct regular distributor ride-withs, sales meetings and account visits.
• Present new products, pricing, promotions and seasonal programs clearly and effectively.
• Secure and maintain draft placements, shelf space, displays, menu features and promotional opportunities.
• Monitor inventory, product freshness and quality throughout the territory.
• Track sales activity, account opportunities, competitive activity and market trends using company reporting systems.
• Collaborate with sales, marketing, operations and brewery teams to support company-wide priorities.
• Serve as a dependable, professional ambassador for Pure Madness Group in every interaction.

Qualifications

• Two or more years of sales experience, preferably within craft beer, beverage alcohol, consumer packaged goods or hospitality.
• Demonstrated ability to achieve sales goals and independently manage a geographic territory.
• Strong relationship-building, communication and presentation skills.
• Highly organized, accountable and comfortable managing multiple priorities.
• Working knowledge of the Colorado market.
• Familiarity with distributor-based beverage sales is preferred.
• Genuine enthusiasm for craft beer and the ability to confidently communicate beer styles, production methods and brand stories.
• Comfortable using standard business technology, sales-reporting systems like IDIG and Karma, and Google Workspace.
• Valid driver’s license, reliable transportation and an acceptable driving record.
• Must meet all applicable legal requirements for working with and representing alcoholic-beverage brands.

Work and Travel Requirements

• This position is based in Denver, Colorado.
• Some travel throughout the state is required.
• Some evening and weekend work is expected for tastings, festivals, account promotions and special events.

Compensation and Benefits

Pure Madness Group offers a competitive compensation package that includes:

• Base salary plus performance-based incentive compensation
• Mileage reimbursement
• Health insurance benefits
• Paid time off
• Matching 401K
• Free ski pass
• Employee discounts and brewery perks
• The opportunity to represent two distinctive, award-winning Wyoming craft-beer brands

Join the Madness

Our company was built in the mountains by people who value creativity, adventure and an entrepreneurial spirit. We take the quality of our beer and our work seriously, but we believe the experience should still be fun.

If you are motivated by building relationships, winning new business and seeing your work translate directly into growth, we would love to hear from you.

Pure Madness Group is an equal opportunity employer committed to creating an inclusive workplace. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other status protected by applicable law.