Coke is Reliably Relevant
So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…
Aaron Dentel-Post
Posts by Aaron Dentel-Post
Commodity Prices Up; Tea Makers Wary
Facing tea prices that jumped 29 percent last Tuesday and similar commodity price increases like coffee, gas or sugar, smaller Niche beverage companies and startups say they need to be…
Pecoriello: Pepsi Next? Next!
Reports that Pepsi will be launching a new mid-calorie cola, Pepsi Next, has been met with skepticism by a leading beverage industry analyst. In a research note filed by Bill…
Nestle’s Director of Sustainability: “I asked a lot of hard questions.”
Michael Washburn is convinced, at least. Having put his green credentials on the line in leaving The Wilderness Society to work for a bottled water company, he’d better be. “This…
Lawsuit: LEAN Founder Sued by Louisiana Distributor
The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…
Cargill Feels Way to Better Taste
The food giant Cargill says it has sweetened the diet soda dilemma by introducing a new approach to formulating better-tasting diet beverages, a system called TasteWise. The product of seven…
Coke Now Second Only to Itself
In a remarkable swap, Diet Coke will leave Pepsi Cola in the dust: its sales are expected to fall more slowly than those of regular Pepsi-Cola, which would leave Diet…
National Geographic Channel Viewers Enjoy Jack & Coke
Two legendary American beverage brands – Coke and Jack Daniel’s – will be featured on the upcoming National Geographic Channel series “Ultimate Factories.” On Thursday, March 10, at 10 p.m.,…
Coke Readies Nationwide Seagram’s Push
Having finally acquired full distribution rights to Seagram’s, Coca-Cola is now using its powerful distribution system to push the ginger ales and mixers nationwide. “We’ve had rights to their brand…