Chosen from thousands of brands tracked by Spate’s Popularity Index, Chlorophyll Water was recognized at Natural Products Expo West as consumer demand for clean, green, and sustainable hydration continues to surge.
Chlorophyll Water, America’s first bottled water in the U.S. to pass strict Clean Label Project Certification, made with chlorophyll, ultra-purified water, and plant-based vitamins, has been awarded 2026 Top Trending Brand by Spate Market Research, one of the leading consumer trend analytics firms in the wellness space.
Chosen from thousands of brands measured through Spate’s Popularity Index, Chlorophyll Water earned top recognition based on standout year-over-year growth across major digital and social platforms, including:
+229% YoY growth on TikTok
+62.9% YoY growth in Google Search
+70% YoY growth in Instagram posts
Spate cited Chlorophyll Water’s “naturally vibrant color and wellness halo” as a key factor behind its continued rise among health-conscious consumers. The firm also identified the brand’s strongest consumer associations as:
Natural detox
Energy boost and stamina support
Functional hydration as a caffeine alternative with wellness benefits
“This recognition is incredibly meaningful because it reflects what we’ve been feeling in the market for quite some time. Chlorophyll Water is no longer just an emerging wellness product; it is becoming an everyday hydration choice for consumers,” said Matt Levine, Founder of Chlorophyll Water. “To be recognized by Spate out of thousands of brands is a huge honor and another sign that consumers are actively seeking cleaner, more functional alternatives in the beverage space.”
The recognition comes as Chlorophyll Water continues to show strong direct-to-consumer momentum, including more than 1,500 cases sold on TikTok Shop over the past 28 days.
“At Spate, we look for brands that consumers are searching for, talking about, and engaging with across every platform, and Chlorophyll Water checks every box,” said Alyssa Atkinson, Category Insights Manager, Wellness & F&B at Spate Market Research. “With 229% year-over-year growth on TikTok and strong momentum across Google Search and Instagram, Chlorophyll Water has clearly captured the cultural moment. Cross-platform growth is the hallmark of a truly credible trend, and this brand is a standout example.”
The 2026 Top Trending Brand recognition follows Spate’s 2025 report, “The Chlorophyll Water Phenomenon: Chlorophyll Water’s Green Glow: From Detox Hype to Energy-Driven Hydration,” which identified chlorophyll water as one of the fastest-growing wellness movements in the market. In that report, chlorophyll ranked:
Top 10 in Significant Growth in the U.S. Popularity Index (+100.4%)
Top 10 ingredient by increase in Google Search
The only ingredient to rank in both categories
Spate’s research also found that consumer interest in chlorophyll continues to accelerate across both social and search channels. According to the report, TikTok views for chlorophyll increased +114% year-over-year, while interest in #ChlorophyllWater continues to rise as the trend evolves from supplement curiosity into a broader daily hydration ritual.
Additional findings from Spate highlight the broader momentum behind the category:
In 2025, TikTok views for “Chlorophyll Water” increased by +1.6 million year-over-year (+473.8%)
Detox-related searches tied to Chlorophyll Water reached +88.3K, growing +806.8% YoY
Energy- and focus-related searches reached +79.7K, with growth of more than 1,000% YoY
The chlorophyll movement now generates approximately 2 million weekly TikTok views across 15.4K posts
Hashtag activity tied to #chlorophyll and #chlorophyllwater has surpassed 1 billion views
As consumers increasingly seek products that deliver transparency, functionality, and cleaner ingredients, Chlorophyll Water remains at the forefront of a category it helped define.
Chlorophyll Water is available at grocers nationwide, including Erewhon, Pavilions, Wegmans, Meijer, Bristol Farms, Earth Fare, Happier Grocery, GIANT, Town & Country, and Whole Foods Market Northeast, as well as at grab-and-go destinations such as 3Natives, Pura Vida, Parakeet Cafe, Maman, and Pure Green. Consumers can also shop online via Amazon, TikTok Shop, and ChlorophyllWater.com.
Spate Market Research is a consumer trend analytics firm that identifies emerging opportunities across wellness, beauty, food, beverage, and adjacent consumer categories. Through its Popularity Index and category reports, Spate helps brands and retailers understand what consumers are searching for, talking about, and engaging with across digital platforms.
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