Bunnies & BevCos – Why the Annie’s IPO is Important to the Drinks Business
Since late March, the successful initial public offering (IPO) of natural foods company Annie’s Inc. (you’ve probably bought their macaroni and cheese before) has dominated market-related discussions within the natural products industry. One reason for this is that, unlike the technology industry, where IPOs frequently happen, consumer brands usually get acquired prior to achieving the size necessary to garner sufficient institutional investor interest to support going public.
