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As tart cherries continue to gain attention as a "super fruit" on the rise, Red Jacket Orchards has launched “Tart Cherry Stomp,” a 100 percent juice blend of tart cherry juice, apple juice, and vitamin C. While we were hoping for a bolder, more tart cherry flavor - as the name might imply - the new beverage is nicely packaged, and, with a few tweaks to its formulation, has the potential to be an stand-out in the juice category.
Attention readers who are in the craft beer business. Did you know that the Brewbound Session Winter 2012 – a one day conference on the business of craft beer –…
Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.
Time is running out to submit your brand for BevNET's "Best of 2012" Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and feature the top brands in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.
So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.
Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.
NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.
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For coconut water brands that use cans as their package, a flavor with pulp is typically part of the lineup. C2O, however, didn't have one, which is perhaps at least part of the reason why the company expanded in this direction rather than adding flavored offerings like some of the Tetra Pak carton based brands. And while we were admittedly thinking "if you’ve had one coconut water with pulp, you’ve had them all," once we sipped the product, it was clear C2O did something slightly different.
Did your company launch a new product in 2012? If so, time is running out to enter BevNET’s Best of 2012 Awards. In addition, your product will be included in…
AquaCon (pronounced “agua cone”) is a recently introduced line of zero calorie flavored waters. While the look of the product is familiar, the use of stevia to create a small…
There are a growing number of high PH waters coming to market and AquaHydrate, which is one of the older brands at this point, has given itself a fresh look. …
Celsius Holdings, Inc., (Other OTC: CELH.PK) the creator and marketer of Celsius®, the world’s first calorie burning drink backed by clinical science, announced the unveiling of a newer, chicer packaging…
(Santa Barbara, California) – October 17, 2012 – Living a healthier, more natural lifestyle has become a primary concern amongst people of all ages, but it is hard to find…