Review: Sprecher Blueberry Soda
Sprecher, which is also a craft brewery, has been cranking out premium soda for a while now (their root beer is pretty well known). Recently, they added a new “seasonal”…
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Sprecher, which is also a craft brewery, has been cranking out premium soda for a while now (their root beer is pretty well known). Recently, they added a new “seasonal”…
It's down in the trenches, dirty, and often ugly. That's the entrepreneurial beverage business, according to Jack Brennan, a managing partner at advisory firm GBS Growth Partners, and a beverage industry veteran with decades of experience in beverage distribution, retail sales, marketing and finance. Brennan, who cut his teeth launching new business ventures in Asia with The Coca-Cola Co., Inc., currently advises early stage companies on growth and development strategies.
Leaf Up Aloe Juice is a recently launched line of aloe vera juices that features several different flavors. While the flavor of the product is on par with other aloe…
Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires in just two weeks! Register now and you’ll not only lock in your seat, but you’ll…
AriZona Beverages recently announced Joltin’ Joe is a lightly carbonated espresso drink created in honor of the American icon and sports legend Joe DiMaggio. It marks the third sports icon…
Spacho is a new product that launched at Expo East 2012 (Video: BevNET roundup of Expo East 2012). It has the unique positioning of being a “gazpacho inspired vegetable juice”…
Beyond Coconut Water, which is based in Australia, has recently introduced a new 8 ounce can package for their line of not from concentrate coconut water. Not only does this…
It had to happen…The combination of coconut water, which has made its way into virtually every beverage category, and chia, an up and coming ingredient that’s trending in the natural…
The ever expanding line of Monster Energy drinks has just been given two new flavors. First up is Cuba-Lima, a non-alcoholic of the “Cuba Libre” cocktail that features a unique…
Having a potential consumer sample a product and enjoy it enough to buy it is a key step in the successful launch and development of a new beverage brand. However, few entrepreneurial beverage companies fully understand how to most effectively generate the kind of buzz and excitement that is so important to a brand's success. BeverageSchool.com can help and offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.
Mission Root is a new line of “ayurvedic refreshment” beverages that hails from Cambridge, MA. Their products, which are best described as herbal teas, are USDA Organic and are currently…
It’s that time of the year where beverage companies are looking to add to their team as they prepare for 2013. That’s why we’re pleased to offer a limited time…
Aquation is a new xylitol and electrolyte enhanced beverage that was designed with oral health in mind (it’s “recommended by dental professionals”). It’s a novel approach, but the design of…
COCO Coconut Water is a Canadian brand (the product is made in Brazil) of not from concentrate coconut water. While it’s bilingual packaging is a plus for the Canadian market…