Flow Water Sold Via Court Transaction, Company Goes Private
Canadian beverage company Flow Water Inc. has gone private following the company’s sale to an affiliate of Boston-based family office Rucker Investments.
Brad Avery
Posts by Brad Avery
Liquid Death Partners with Big Geyser for NYC Distribution
Liquid Death has signed with the Big one. The beverage brand has entered an exclusive, long term distribution agreement with New York metro area DSD house Big Geyser.
Ghost Goes Deeper in Food Set with Protein Bar Launch
A year-and-a-half after bringing cereal to the table, lifestyle CPG brand Ghost is again partnering with General Mills for a line of protein bars launching this month.
The Parent-Child Crossover: Kids Drinks Embrace Grown Up Trends
Complete hydration. “No Seed Oils.” Extra, extra, extra protein. These are some of the biggest health and wellness CPG trends of the moment. But they're not just for adults anymore.
Lifeway, Danone Enter Cooperation Agreement, Lifeway to Overhaul Board
After halting acquisition talks last month, kefir maker Lifeway Foods and Danone North America are back in good standing after entering a cooperation agreement, which will include an “orderly refreshment” of Lifeway’s board of directors.
Hoist Hydration Appoints Hallie Lorber as CEO
Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Distribution: HappyPop Makes National Debut in Sprouts
Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.
Taste Radio: Protein Is Everywhere. But Does It Belong Everywhere?
The hosts dive into the sustained wave of protein-infused consumer products – from popcorn to mashed potatoes – and debate whether the market is approaching “protein fatigue” or merely scratching the surface of a macro trend driven more by marketing than science. They also recap Taste Radio’s high-energy meetup in San Diego, spotlighting several new and innovative brands showcased at the event
Distribution: Edibles.com Goes Nationwide
Edibles.com is now serving the entire country– or wherever THC is legal, at least. The DTC ecommerce platform for hemp-derived THC products announced today it is now selling to consumers nationwide.
Wandering Bear Launches Protein Cold Brew As Whole Foods Exclusive
Wandering Bear’s first-ever canned drink – a dairy-based cold brew latte enhanced with 11 grams of protein per 8 ounce can – arrives today online and exclusively at Whole Foods Market locations.
Fever-Tree: U.S. Sales Rise in H1 2025 as Molson Coors Onboards Mixer Brand
British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.
National Beverage Reports Near-Flat Net Sales Growth in FYQ1 Earnings
LaCroix sparkling water maker National Beverage Corp. struggled to meaningfully grow in Q1 of FY 2026, with dollar sales rising only 0.3%. The results largely stemmed from a 4.4% improvement in price/mix, which was offset by a 3.9% decline in case volume.
GURU Reclaims Profitability in Strong Q3 Report
Canadian energy drink brand GURU has reported its first profitable quarter since going public in 2020. In its latest Q3 2025 earnings, GURU president and CEO Carl Goyette credited the business’s transition to a new direct distribution model in Canada.