Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Basemakers Lays Foundation for Its CPG Services House with Brokerage Division

Since its founding in 2015, the CPG sales agency, specializing in retail execution for emerging brands, has grown to over 100 clients in 35 states, with 85 full time employees and plans to expand the team to over 100 by January 2025. The firm works with companies such as Olipop, Poppi and Guayaki, among others.

Pronghorn Makes First NA Investment in Mocktail Club

Mocktail Club, maker of a line of non-alcoholic canned cocktails, announced today it has received an investment from spirits industry capital and brand building firm Pronghorn, aimed at helping the Washington, D.C.-based business expand across the country.

Icelandic Glacial Names Ken Sadowsky to Board of Directors

Bottled water manufacturer Icelandic Glacial announced today it has named Sadowsky to its board of directors. The man also known as the “Beverage Whisperer” is a senior advisor at investment firm Verlinvest and the executive director of beverage distribution group NIDA, but joins Icelandic’s board as an individual.

KDP Boosts Arizona DSD Biz with Acquisition of Kalil Bottling

Keurig Dr Pepper (KDP) is beefing up its DSD wing with the acquisition of Arizona-based Kalil Bottling Co., in a deal that gives the beverage strategic control of all production, sales and distribution assets and its first facility in the Grand Canyon State.

Retail Strategy Firm PLTFRM Broadens Base with Eye to New Channels

As online marketing and ecommerce have radically changed the playbook for brands, CPG strategy firm PLTFRM is aiming to provide a new “operating system” for modern startups, and now it’s expanding its retail and marketing services to new channels and new industries.

Under Next in Natural’s Lead, Sound Works Towards Profitability

Late last year, sparkling beverage maker Sound was facing an existential crisis. Social media had gone quiet and consumers seeking out its canned botanical and tea drinks online and in stores were met with months-long out of stocks.

Jocko Fuel Wants to Take Extreme Ownership of Healthy Beverage Set

In the military Jocko Willink led troops into battle in Iraq and in business he’s built a lifestyle media brand around leadership and discipline, but now – as he looks to expand his beverage platform Jocko Fuel – can he conquer the field of DSD? And more importantly, can he build a brand that can thrive beyond its namesake founder?

Sound Acquired by PE Partner, Restocks After Dry Spell

Sparkling beverage brand Sound is back in supply after its acquisition this month by operating partner Next in Natural, a New York-based private equity firm specializing in better-for-you CPG.

NielsenIQ: Non-Alc Beverage Sales Stay Stable Across End of April

Non-alcoholic beverage sales remained stable across the two-week period ending May 4, 2024, as volume growth picked up while pricing moderated, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research.

Distribution Vet Butrymowicz Launching “Juice of the Future” Brand Loom

Loom, the brainchild of Bill Butrymowicz, VP at Jersey Shore DSD house Seaview Beverage, is a new line of juice drinks that will begin rolling out to stores and online this summer. Butrymowicz will be leading the brand as CEO while also continuing to run the distribution business that was founded by his father, using Seaview’s fleet as an immediate entry point into the market.