Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Haus To Shut Down, Seeks Buyer After Investor Pulls Out

Haus, a California-based maker of low-ABV aperitifs, is winding down its business and seeking a buyer after the lead investor in its Series A round dropped out during the closing process, leaving the company without the necessary cash on hand to continue operations.

RISE, CoreBev Plot Shared Growth in RTD Cocktails

Spirits company The CoreBev Group has partnered with cold brew coffee brand RISE Brewing Co. for its latest canned cocktail launch, Moonlight Barista. Made with CoreBev’s Cylinder Vodka and RISE coffee, Moonlight Barista (15.5% ABV) is a nitro espresso martini available in 6.8 oz. cans.

The MetaMarket Looks to Gamify Ecommerce with Pop-Up Virtual Events

While some ecommerce platforms may be navigating a downturn as many consumers return to brick-and-mortar retail, startups Parade and CPGD are looking to the metaverse to make the online shopping experience more fun and personal with their latest platform: The MetaMarket.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

PepsiCo Announces $550M Investment, Exclusive Distribution Deal with CELSIUS

PepsiCo announced today it has entered a long-term distribution agreement with fitness energy drink producer Celsius Holdings, Inc., maker of the CELSIUS brand, effective immediately. The deal includes a $550 million investment into the publicly traded energy drink company, granting the New York-based conglomerate an 8.5% ownership stake.

Boxed Water Scales as Corporate ESG Wave Lifts Sustainable Brands

As businesses worldwide feel more urgency to improve their environmental sustainability standards, carton-packaged water brand Boxed Water says it is doing better than ever. Founded in 2009 as Boxed Water Is Better, the Michigan-based brand has served as a pioneer of the carton-packaged water space that has in the intervening years seen competition emerge from rivals boasting their own sustainability narratives within the space for better-for-the-planet packaging.

‘Fire Cider’ Maker Shire City Herbals Shuts Down

Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.

PepsiCo-Backed Scented Beverage System Brand air up Launches in U.S.

PepsiCo-backed German start-up brand air up is seeking the sweet smell of success as it launches its “scent-flavored hydration system” products online in the U.S. this summer. Founded in 2019, air up produces a line of refillable water bottles and scented “flavor” pods that enhance plain water by tricking the brain into perceiving taste through smells – a concept the company refers to as “retronasal smell."