Lassi and yogurt maker Dahlicious has rebranded its probiotic food and drink lines as DAH! (pronounced da-hee) as it seeks to raise brand awareness in partnership with author and television host Padma Lakshmi.

Energy drink and supplements maker Ghost is deepening its connection to the gaming community in entering a multi-year sponsorship agreement with esports organization FaZe Clan, which will span event activations, merchandise and video collaborations.

As the company focuses on rebuilding its Premier Protein inventory after significant out of stocks last year, BellRing Brands, Inc., announced fiscal year Q2 2022 net sales growth of 11.7% to $315.2 million, an increase of around $33.1 million compared to last year, according to an earnings report last week.

As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees.

De Soi, a mocktail brand co-founded by pop star Katy Perry, is partnering with metaverse social app company FlickPlay to give away beverages to consumers who collect NFTs while playing the tech company’s augmented reality game; Starbucks unveiled more about its plans to create a “digital third place” during its fiscal Q2 2022 earnings call this week.

Beverage dollar sales rose 11.4% in the two-weeks, accelerating from 8.2% growth for the four-week period and 11.3% for the 52-weeks. The dollar sales bump was accompanied by a turnaround in volumes, which rose 1.4% in the two-weeks, compared to a -1.7% decline for the four-week period, with CSDs and energy drinks seeing some of the strongest volume increases.

If you live in a major U.S. city, chances are you’re not too far from a boba tea shop. The indulgent Taiwanese beverage, also known as bubble tea or occasionally “Black Pearl” tea, was invented in the 1980s and is defined by the addition of marble-sized tapioca “pearls” – boba – to sugary milk tea, and traditionally is drank through an oversized straw that allows the boba to be consumed one at a time.

Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

The Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of Executive Chairman effective immediately. Roper will continue to serve as CEO, overseeing day-to-day operations.

As consumers turn more towards premium offerings for their alcoholic beverages, U.K.-based Double Dutch is making the leap to the U.S. with its line of premium mixers. Founded in 2015 by Dutch twin sisters Joyce de Haas and Raissa de Haas (hence, the name), Double Dutch produces a line of premium cocktail mixers and tonic waters available in 12 varieties.

Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid ACV.

U.K.-based seltzer brand Something & Nothing announced today it has closed a $1.8 million (£1.5 million) funding round led by Rianta Capital to support its expansion in the U.S. this year. Founded in 2017 by Olly Dixon, a former creative director for CPG brands, and former Red Bull U.K. account manager Rupert Pugsley, Something & Nothing produces a line of low calorie flavored seltzers made with grape juice and lemon juice with no added sugar.