Wellness aficionados know you are what you eat. But now, Huel is hoping consumers will also wear what they eat. Last month, the U.K.-based protein and meal replacement beverage maker announced its latest product line, Huelwear, a sustainably produced fashion line featuring animal-free clothing.

The Vita Coco Company’s co-CEOs Mike Kirban and Martin Roper are splitting their titles, the company announced today, as Kirban will assume the title of Executive Chairman effective immediately. Roper will continue to serve as CEO, overseeing day-to-day operations.

As consumers turn more towards premium offerings for their alcoholic beverages, U.K.-based Double Dutch is making the leap to the U.S. with its line of premium mixers. Founded in 2015 by Dutch twin sisters Joyce de Haas and Raissa de Haas (hence, the name), Double Dutch produces a line of premium cocktail mixers and tonic waters available in 12 varieties.

Enhanced water maker Lemon Perfect announced today it has closed a $31 million Series A funding round backed by several investment firms and pop star and entrepreneur Beyoncé Knowles-Carter. The new financing brings the California-based company’s total financing to over $42.2 million and arrives as the brand prepares to expand its footprint to over 40,000 doors nationwide this year.

The National Advertising Review Board (NARB) has upheld a previous National Advertising Division (NAD) ruling supporting supplements brand Goli Nutrition’s right to use the term “Apple Cider Vinegar” (ACV) in the name of its gummy products, but said the company must discontinue certain claims and slogans that suggest the products have similar efficacy as liquid ACV.

U.K.-based seltzer brand Something & Nothing announced today it has closed a $1.8 million (£1.5 million) funding round led by Rianta Capital to support its expansion in the U.S. this year. Founded in 2017 by Olly Dixon, a former creative director for CPG brands, and former Red Bull U.K. account manager Rupert Pugsley, Something & Nothing produces a line of low calorie flavored seltzers made with grape juice and lemon juice with no added sugar.

Athletic Brewing Co. has partnered with L.A. Libations-owned mixer maker Arriba Chelada to produce a ready-to-drink non-alcoholic michelada, Chelada Nada, rolling out to stores in the Southwest this month.

Canadian wellness products portfolio company Simply Better Brands Corp. (SBBC) has reached an agreement to acquire Seattle-based craft beverage brand Jones Soda for nearly $99 million.

Prebiotic soda brand Poppi announced today it has named former Talking Rain chief executive Chris Hall as CEO, effective the first week of May. Hall comes to the Texas-based startup brand just weeks after concluding a 15-year run across various roles at Talking Rain.

The convenience channel began to see early signs of inflationary strain on consumer spending during Q1, according to the latest Beverage Bytes survey from Goldman Sachs Equity Research. According to the report, based on feedback from retailers representing nearly 42,000 c-stores around the country, beverage sales rose sequentially during the first quarter of the year.

Functional coffee brand Taika’s collaboration with web3 creative community Friends with Benefits (FWB) is coming to fruition this week as the California-based brand announced it will release 400 NFTs for mint on Thursday in support of its limited edition yerba mate launch.

Between non-alcoholic spirits, beers, wines and mocktails, the options for sober and sober curious consumers have boomed over the past few years, but the rise of this new category has also presented a challenge for retail buyers – raising questions of where in the store these zero proof products belong.

Over the past two years Numilk has quietly moved away from that original strategy to focus on developing technology for foodservice applications and now is preparing to scale its footprint and launch at-home devices capable of making nearly any non-dairy milk product consumers desire.