As athletic consumers look to cut sugars and artificial ingredients from their sports drink intake, BioSteel Sports Nutrition is aiming to compete head-on with category leaders via a new all natural, zero-sugar, RTD Tetra Pak line launching this month.
As the beverage industry continues to embrace sustainable packaging initiatives, the North American market for aluminum cans is expected to grow between 4-6% through 2025, according to Ball Corp., the leading U.S. manufacturer of metal packaging for beverages.
OXIGEN, maker of a line of oxygen-enhanced waters, announced today it has raised $15 million in a Series B funding round, backed by individual investors including pro athletes, musicians and venture capitalists. The round includes NBA star Kevin Love and country music singer Brett Eldredge join this round as fellow investors.
In preparation for taking the company public on the Canadian Stock Exchange later this year, energy drink maker Guru Beverage Inc. announced this week that it has raised $34.5 million in private financing. The fundraise surpassed GURU’s fundraising goal of $20 million and was completed through a group led by Stifel Nicolaus Canada Inc.
In this People Moves roundup, we highlight new hires from Olipop and Reed's, as well as the promotion of several employees to new roles within Essentia's Senior Leadership Team.
The Coca-Cola Company announced today it will discontinue coconut water brand Zico by the end of the year as part of a long term project to drop underperforming product lines from its portfolio. The move comes after months of declining sales for the brand, which Coke acquired in 2013.
LifeAID Adds 1,000 Target Stores; Sol-ti Expands to Sprouts; NewAge to Distribute Wingman Smart Energy; VIDE Adds Savannah Distributing; Marquis Adds DSD Houses in the West
This week, the California-based brand announced it has closed a $23 million Series B funding round led by an unnamed family office. The round also saw participation from Convivialite Ventures, punk musician Fat Mike of the band NOFX, sports analyst Pat McAfee and prior investor Velvet Sea Ventures, among others.
Philadelphia-based coffee roaster La Colombe has entered an exclusive partnership with Molson Coors Beverage Company to distribute the brand’s ready-to-drink coffee products in the drug and convenience channels starting in 2021, with plans to eventually transition distribution for all channels to the Molson Coors network over time.
Monster Beverage Corp. saw dollar sales growth decelerate in the two week period ending September 19, up 4.9% year over year compared to stronger 6.6% growth in the 4-week period and a 7% increase in the 12-weeks, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Yerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But rather than turn to private equity and venture capital, the Arizona-based brand is turning to the public for support in launching a crowdfunding campaign through website StartEngine.
Repositioning itself as a functional offering, better-for-you soda maker Sipp has discontinued its entire portfolio and relaunched with a new line of seltzers made with antioxidant-rich ingredient camu camu. The rebranded Sipp products went on sale this month on Amazon and will roll out to retailers in the Tri-State area next year.
Joyride Coffee has secured a partnership with food and beverage service provider Aramark Corporation to cover distribution and equipment service for both existing and future office accounts, the company announced Friday. Under the terms of the deal, Aramark has acquired all assets of Joyride’s delivery business and will create a new division, called Joyride by Aramark.
Celsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches New Flavors in Southeast and Midwest; The Bitter Housewife Adds PacNW; KÖE Kombucha Adds SoCal 7-Eleven
