Kickback Expands SoCal with Los Angeles Distributing; Doctor D’s Launches Canned Line in Over 1,200 Stores; Goodwolf Water Kefir Makes Distribution Gains; KeHE to Carry Alkaline88 Aluminum Products; Lumen Adds Whole Foods; Elemental Beverage Co. Adds Whole Foods

Birch water maker TREO announced this month it has raised $5 million in a financing round which will support a distribution expansion focused in the Northeast. According to founder and CEO Robert Golden, the company quietly closed the financing round -- which consisted entirely of individuals including friends and business partners involved in real estate -- late last year.

Kitu Life Super Coffee has signed a master distribution agreement with Anheuser-Busch InBev (AB) that will place the brand on DSD trucks nationwide, the company announced today. AB’s investment arm ZX Ventures will also take a minority stake in the brand, pending the closure of an open funding round.

Though the entrepreneurs and judges may have been miles apart, the Showdown must go on. Twelve beverage startups competed today in the New Beverage Showdown 19 Semifinals, an online pitch slam held ahead of BevNET and NOSH Virtually Live which will take place June 23 and 24. Six finalists were chosen to move on to the next round.

Kitu Life Super Coffee announced today its first steps into the rising plant-based beverage space with a coffee and a creamer, both made with pea protein, launching nationwide this month. The new flavors include Coconut Mocha Super Coffee, which contains 200 mg of caffeine, 10 grams of protein and 90 calories per 11 oz. can, and French Vanilla Super Creamer.

New Age Beverages Corp. will seek to change its name, dropping the “Beverages” to become “NewAge, Inc.” according to a notice of annual meeting of shareholders filed with the U.S. Securities and Exchange Commission (SEC) on Monday. The proposed name change comes as the publicly traded company seeks to divest several beverage brands from its portfolio and diversify its product offerings.

Organic protein beverage maker Orgain announced yesterday the first recipients of its new Grants for Greater Good program, which provides funds to startup brands with health and wellness oriented missions. The three winning startups include kolanut fruit-based energy drink Bissy, non-dairy ice cream maker Hakuna Brands and IncludeHealth, a maker of fitness equipment for the disabled and elderly.

Shaka Tea, a Hawaii-based maker of ready-to-drink and bagged tea products, has raised $2.3 million in a funding round led by farming company Mahi Pono, bringing the brand’s total financing to $4.1 million. The round also includes investments from King’s Hawaiian, Gingerbread Capital, LDR Ventures, Allison Rose Culinary Ventures and Park Bench Capital as well as several angel investors.

Rowdy Mermaid Kombucha announced today it has raised an additional $3.5 million from investment firm KarpReilly in a “second and final tranche” of its Series A funding round, bringing the total financing to $7 million. In February 2019, KarpReilly led the Colorado-based brand’s initial Series A round and co-founder Allan Karp joined Rowdy Mermaid’s board of directors.

SOS Hydration, a California-based maker of electrolyte drink mixes, is the latest powdered beverage brand to take the leap to liquid, announcing today it will launch a ready-to-drink enhanced water line this summer. The line features Citrus, Fruit Punch, Mango and Watermelon flavors and will retail for $2.48 per 16.9 oz. bottle.

As the COVID-19 pandemic has forced a shutdown of all non-essential businesses, leading to both mass layoffs and a widespread shift to work-from-home for white collar workers, the growing space for cold brew coffee on draft has been effectively halted. The impact has forced coffee brands and distributors that had relied heavily on the office channel to make rapid changes.

Where trends such as ultra-filtered milk, grassfed and functional protein drinks have already given dairy a needed boost, national co-op Dairy Farmers of America (DFA) is helping new brands to move ahead with its 2020 DFA Accelerator, which announced its class of nine companies last week.