Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Pronghorn Backs Three More Black-Owned Brands

Investment firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced yesterday new investments in three more spirit companies: Abisola Whiskey, Los Hermanos Tequila 1978, and Alexander James Whiskey. Terms of the deals were not disclosed.

Data: Luxury Spirits Decline; RTDs Up On-Premise

Moderate and declining spirit trends continued over the first half of 2023, leaving the category slightly down against the backdrop of inflation-weary consumers looking for high quality deals, according to a new report.

Data: Dollar Sales Up for RTDs & FMBs As Overall BevAlc Vol Slows

Volume growth decelerated on a sequential basis across beer, wine, spirits and flavored malt beverage categories, while holding relatively steady across hard seltzer in the two-week period ending August 12, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.

Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.

How Pinhook Is Taking A Winemaker’s Approach To Whiskey

In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.