Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Report: Consumers Pay +73% For Celeb Spirits at Bars & Restaurants

Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.

Data: BevAlc Sales Up Due To Easing Volume Declines

Total BevAlc sales growth accelerated with volume performance improved across beer, spirits, flavored malt beverage and hard seltzer, while decelerating on a sequential basis in wine and cider categories during the two-week period ending October 7, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol, say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

InvestBev Backs Celeb-Branded Thomas Ashbourne RTDs

Spirits-focused private equity firm InvestBev has backed Thomas Ashbourne Craft Spirits, the ready-to-drink brand crafted with the help of celebrities like Sarah Jessica Parker. Terms of the deal were not disclosed.

Distribution: Lawyers Weigh In On Contract Essentials, Red Flags

As a BevAlc business expands, how does an entrepreneur determine if a distributor relationship will be beneficial? That was the question poised during the Sovos Beverage Alcohol Summit last week, hosted by the beverage alcohol compliance shipment software company.

“A Spirits-Dominant Business:” 4 Questions With Total Wine CEO Troy Rice

Since launching in 1991, Total Wine & More has grown to over 250 stores in 28 states and $5.5 billion in revenue. But within a changing beverage alcohol market, the spirits, beer and wine retailer has also emerged as a retail platform for disruptive spirits categories and products, as well as a new class of RTDs.