Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.

Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.

How Pinhook Is Taking A Winemaker’s Approach To Whiskey

In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.

NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth

Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.

How The Bourbon Industry is Coping with a White Oak Barrel Shortage

The current national farm bill, a once-every-five-year piece of legislation that includes a hodgepodge of agricultural and nutrition policy, is set to expire at the end of September. Jason Meyer, executive director of the White Oak Initiative (WOI), is hoping the legislators working on the new bill are bourbon drinkers.