Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Campari Group Debuts Luxury Tequila, Mayenda

As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.

Hennessy Cognac Sales Drop in Q1

Revenue from the spirits and cognac segment of LVMH fell by 5% in Q1 2023 as Hennessy Cognac struggled in China and the U.S., the company reported yesterday in its first quarter revenue earnings report.

Six Questions with Pomp & Whimsy Founder, Nicola Nice

Before she founded gin brand Pomp & Whimsy, Nicola Nice spent 20 years advising alcohol companies on how to better connect with their audiences. The sociologist and brand strategist has consulted on spirits innovation for some of the largest global producers including Diageo, Bacardi, and Campari.

Red Stripe Launches Canned Rum Cocktail

Jamaican beer maker Red Stripe has released its first spirit-based portfolio extension, Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Study: Multicultural Americans More Likely to Choose RTDs, Higher Loyalty to Spirit Brands

A new study highlights preferences and motivations for drinking alcoholic beverages across race and ethnicity. The study, published in February, comes from Collage Group, a cultural intelligence agency that offers consumer insights across race, ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments.

Slow Burn: Where is Flavored Tequila Headed?

Last month, Pernod Ricard acquired peanut butter whiskey Skrewball, a play that came as flavored whiskey develops into a fast-growing segment. But is the same evolution occurring for flavored versions of the spirit industry’s other rising spirit, tequila?