Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

Contact Information »

Posts by Ferron Salniker

Shake Up: How Cocktail Veterans Are Staking a Claim to RTDs

As beverage director of New York’s acclaimed Clover Club, Tom Macy had tossed around the idea of a canned craft cocktail since 2013. But the concept didn’t truly lift off until February 2020 when he and his boss, Julie Reiner, finished their pitch deck for Social Hour Cocktails, a ready-to-drink high quality cocktail.

The Long Game: How the Finnish Long Drink Became One of America’s Favorite RTDs

When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.

Pronghorn Invests in Four More Black-Owned Spirit Companies

Venture firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced today new investments in four companies: Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery, and Old Hillside Bourbon Company. Terms of the deals were not disclosed.

Buffalo Trace, Maker of Coveted Whiskeys, Doubles Production

Buffalo Trace, the producer of the popular Pappy Van Winkle bourbons, will double its whiskey production in the coming days. The expansion of the Kentucky-based distillery, announced last week, will allow the Sazerac-owned company to increase the production of its whiskey expressions like Buffalo Trace, Eagle Rare, Weller, Blanton’s, and E.H. Taylor Jr.

American Craft Spirits Association: Craft Spirits Have Young, Regional Demographic

Data released last week by the Distilled Spirits Council of the United States (DISCUS) showed that for the first time spirits revenues outpaced beer, but how did craft spirits measure up? At last weekend’s American Craft Spirits Association Conference in Portland, data experts shared insight into the segment’s growth and opportunities.