John Craven

CEO / Founder / Editorial Director

As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.

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Posts by John Craven

Beverage Industry Veteran Ed Slade Passes Away

by John Craven and Jeffrey Klineman, Jul. 8, 2011 at 10:15 am

This morning, BevNET received the very sad news that Ed Slade has passed away after a battle with cancer. Ed's time in the industry will not be forgotten, having worked with a host of food & beverage companies both big and small, including ConAgra, Group Danon/Evian, FIJI Water, Twelve Beverages, and Owater. His biggest and most impressive feat came during his tenure at FIJI, where, as President and COO, he led the brand from being its startup roots into what eventually became the number one bottled water in the US.

Video: “New Beverage Showdown” presentations from BevNET Live Summer 11

by John Craven, Jun. 24, 2011 at 10:21 am

The most talked about segment at our recent BevNET Live Summer 11 event in NYC was the “New Beverage Showdown”, a new beverage brand competition that we developed in partnership…

BevNET Announces First-of-its-kind “New Beverage Showdown” Competition at BevNET Live Summer 11; Sponsored by VEB

by John Craven, Apr. 12, 2011 at 3:00 pm

An exciting competition at this summer’s BevNET Live in Manhattan will allow one new beverage brand to win $5,000 in cash and other prizes valued at $15,000 – as well as gain valuable exposure and advice – as part of the New Beverage Showdown, a two-day live product and plan review debuting at this summer’s BevNET Live in Manhattan. Sponsored by VEB, a business unit of Coca-Cola North America.

Video: Interview with Hint Water’s Theo and Kara Goldin

by John Craven, Apr. 8, 2011 at 9:46 am

It’s been a big couple of years for husband-and-wife team Theo and Kara Goldin. Their company, Hint, which produces unsweetened essence waters, has doubled year-over-year sales, is nationwide in Starbucks, and has a product that’s well positioned at a time when more and more consumers are seeking natural, low-sugar beverage options. But that wasn’t always the case for Hint.