It's probably too late to put together a company before Expo East, but according to the New York Times, a lot of the athletes at the Olympics this year are drinking beetroot juice and tart cherry juice to improve their performance.

According to the FDA, disease claims made on the Lithia site include that the product can help lower LDL cholesterol levels, can help lower blood pressure, and fight fungal and viral infections. And that's just for starters. The product also claims that the lithium bicarbonate in the product can help with everything from Alzheimers to headaches, cancer and strokes.

Expect GNC end-caps in Safeway stores’ non-carb aisles up until February resets, according to Shadow COO Sam Jones. The brand has largely incubated in Arizona through Kalil Bottling in Tucson, along with New Mexico, Colorado, Nevada and parts of Minnesota in smaller chains and convenience stores, but the Safeway move gives it national authorizations.

Vita Coco announced that as of yesterday, the former Red Bull executive has gone from VP of Sales at Vita Coco to President. He joined the company 11 months ago. It's not surprising that Vita Coco would go to a veteran to keep the trains running on time as the company's distribution network becomes both larger and more centralized via its ongoing relationship with DPSG.

Bossa Nova co-founder Palo Hawken – the company was eventually purchased by Sunny Delight -- helped develop the soon-to-launch REBBL tea line, which seeks to provide indigenous tribes in the Peruvian rainforest with the means to create a stable business that will allow them to protect themselves from enslavement.

The founders of entrepreneurial Southern California distribution company Gourmet Purveyors International have left the business and started LA Distributing Company, a new Los Angeles-based enterprise. By focusing primarily on LA – where the pair have developed strong ties to independent and chain accounts, they say – they hope to be able to help small brands reach critical mass.

After a seven-year run with a private equity group transformed it from a family-owned agricultural concern into one of the country's fastest-growing juice companies, Bolthouse Farms has been sold to Campbell's Soup Co. for just over $1.5 billion.

Campbell’s Soup Co. is offering up between $1.5 and $2 billion for juice maker Bolthouse Farms, Inc., which is currently owned by Madison Dearborn, a Chicago-based private equity group, according to Bloomberg News.

It's been a while since we've seen one of these, but Oskar Blues Brewery, which has always been unconventional (they're the ones who started the whole canned craft beer thing, for those of you who've slept through most of the past two years), is again going against the grain, rolling out an RTD version of a root beer that's available on tap at their brewpub/restaurants.

Long the manufacturer of an imported brand of canned, sweetened coconut juice, Foco, a Thailand-based company that sells largely to ethnic markets in the U.S., has debuted an all-natural, unsweetened coconut water in PET packaging -- and it is working with Exclusive Beverage, one of the chief builders of the category in Manhattan, as its distributor.