Neil Martinez-Belkin

Posts by Neil Martinez-Belkin

FBU Boston: Throwing the Books at Entrepreneurs

On Wednesday morning, a room of food and beverage entrepreneurs gathered at WGBH Studios for FBU Boston, a one-day crash course on the food and beverage industry put on by the staff of BevNET and Project NOSH.

Expo East 2015: Braintrust Revamps Inko’s, Blue Buddha

Approximately 12 months ago, Braintrust Investments, a Burr Ridge, Ill.-based private investment firm, announced that it had acquired premium white tea brand Inko’s. Over the past year, Braintrust, led by former Pabst Brewing CEO Kevin Kotecki, has tweaked Inko’s branding, formulation and product lineup, and the company showcased the updates at the recently held 2015 Natural Products Expo East.

Uncle Sam: Coke Owes $3.3 Billion in Back Taxes

In its response, Coca-Cola pledged to fight its bill, saying that it “firmly believes that the assessments are without merit and plans to pursue all administrative and judicial remedies necessary to resolve this matter.”

Kombucha Catches Up on the East Coast

Did the East Coast convert to California’s cult of kombucha? Maybe not all the way, but the disparity between the two seems to be slimming.

XYIENCE Replaces Cage Fights with College Football in Brand Relaunch

Prior to its acquisition, Xyience was tightly tied to its association with Ultimate Fighting Championship (UFC), the largest league for mixed martial arts. While contractual obligations initiated its divorce from the prizefighting powerhouse, the brand utilized its clean slate as an opportunity to reposition Xyience and veer away from a combat sport.

DRY Drops its Soda Surname, Now ‘DRY Sparkling’

The company is also celebrating its birthday with a limited-edition Lemongrass Reserve Edition flavor, which harks back to the brand’s earliest days in Sharelle Klaus’ kitchen.

Gallup: 6 in 10 Americans Are Avoiding Soda

Respondents say their aversion to soft drinks is based on the high-calorie and high-sugar content in regular soda and artificial sweeteners like aspartame used in diet versions.