Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

Press Clips: Intelligent Containers, Broccoli Bevs, Private Coke Rumors

Now there’s innovation, and then there’s Star Trek-like innovation. The latter of which could be used to describe Vessyl, a new drinking container that’s able to tell you exactly what you are consuming and how the liquid affects your body, according to theWire.com. Is your mind blown yet? No? Read on.

Calif. Assembly: No Warning Labels on Sugary Drinks

California Senate Bill 1000 failed on a 7-8 vote in committee, with opponents claiming that a warning on sugary drinks would be confusing and do little to change consumer behavior.

Red Bull Launches Tropical Flavor as Exclusive in 7-Eleven

In a statement, Red Bull said that "Summer Edition," the first new product introduction for the energy drink giant in nearly 18 months, “performed extremely well with U.S. consumers during taste tests.”

Honest Tea Hits a Billion

For Honest Tea, the math works out like this: 16 years + 22 million pounds of organic ingredients = a billion beverages.

Blue Chair Bay Rum Launches Banana Rum

The newest Blue Chair Bay Rum flavor joins the brand's original White, Coconut and Coconut Spiced varieties, created and wholly owned by multiplatinum singer-songwriter Kenny Chesney.

KeVita Pulls in $6 Million in New Round

Proceeds from the financing will be used to deploy “some new marketing initiatives to even further accelerate” the development of KeVita, CEO Bill Moses said in a statement.

BluePrint Founders Leave Hain Celestial

Eighteen months after Hain Celestial’s acquisition of BluePrint, the founders of the cold-pressed juice brand have exited the company.

Urban Remedy Raises $5 Million; Names Coletta CEO

Aiming to ramp up production and distribution of its raw, organic juices and foods, Urban Remedy has raised $5 million in new funding and tapped industry veteran Paul Coletta as CEO.

Video: Hiball Expands Staff, Looks to Bolster Distribution

Amid booming sales and new distribution of Hiball, however, Berardi will look to quadruple his staff to eight, filling out a new sales force that will enhance and bolster the brand’s presence in a variety of retail channels as well as regionally along the East Coast, California, Texas and the Midwest.