Best Marketing Campaign

5-Hour

Winner: 5-Hour Energy

Late at night, as the game ends and the reality programming turns smutty, the advertising barrage begins. If ever a company knew where to find its audience, it is 5-Hour Energy. The sell is simple: you're up too late, dude, so drink this. Change the channel. Repeat the ad. The company has plowed a significant percentage of its profits over the past few years into its television ad spend, but this is the year it all came together, with enough ubiquity to fully establish it as the leader of its category. There were some other interesting entries, but 5-Hour wins for sticking to its guns and for reminding the industry just how powerful an ad medium television can be.

5-Hour Energy Web Site