Best Packaging Design


Winner: Borba

Stylish. Sleek. Functional. Images of fresh fruit on a white field matching the color liquid of each flavor give the BORBA line a uniformly aesthetic appeal. The decidedly feminine and perceived upscale appearance of the packaging are perfectly aligned for the product's demographic target. The BORBA brand team at Anheuser-Busch also added a clear, oversized lid to an otherwise unexceptional bottle that had been reminiscent of a Naked or Odwalla smoothie container. The lid helped even out the width, making for an attractive display set. Also intended for use as a cup, the lid offers more than just good looks. All in all, the BORBA package incorporates clean design, straightforward text, and a uniquely functional shape.

Borba Web Site