Best Enhanced Water
Joint JuiceWinner: Joint Juice Fitness Water
By creating a brightly-colored, almost tongue-in-cheek look for a single-function product, the makers of Joint Juice are introducing it to a whole new group of customers, the more active, younger weekend warriors who are likely to experience joint pain not through simple aging but through sports. While the core Joint Juice can aims squarely at the Costco-shopping senior set, with the right marketing, walking around with a daily bottle of the Fitness Water could be a road rash-like badge of honor, rather than an AARP card. Definitely an innovative twist to a firmly-entrenched product line.
Joint Juice Web Site