Best Packaging Innovation
PhDWinner: PHD (Probiotic Health Daily)
You can talk about the LifeTop cap until you're blue in the face, but until you find a worthwhile application, you're just talking about another gimmick. So imagine the surprise of the Best Of judges when they came across PHD, which uses the pocket of the cap to store millions of live probiotic bacteria before the drinker releases them into the product. PHD is a little rough around the edges still, reflecting its origin as a student-run contest entry. They haven't licked the problem that plagues the LifeTop cap: once you've released the probiotics, you still have to take the cap off to drink it, but form and function nevertheless combine in a big way with PHD.
PHD Web Site