Best Energy Drink or Shot

Upshot

Winner: UpShot

Upstart UpShot wins Best of 2008 because it moves the energy shot category forward, improving on the basic flavor and design of its product. Sure, an energy shot gives a quick burst of caffeine, but UpShot's molded bottle and strong fruit flavors make it a tactile and tasty burst, indeed. Honorable mention here goes to NOS, which has translated the core value of its larger energy drink into a shot; whether it or any of the other large company entrants are able to catch the leader will be one of the ongoing stories of the year.

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