Best Energy Drink or Shot
Upstart UpShot wins Best of 2008 because it moves the energy shot category forward, improving on the basic flavor and design of its product. Sure, an energy shot gives a quick burst of caffeine, but UpShot's molded bottle and strong fruit flavors make it a tactile and tasty burst, indeed. Honorable mention here goes to NOS, which has translated the core value of its larger energy drink into a shot; whether it or any of the other large company entrants are able to catch the leader will be one of the ongoing stories of the year.
Upshot Web Site