Best Energy Drink, Packaging Innovation
What do you do when many people in the business believe that the energy drink category has passed its peak in the US? If you’re Hansen Natural’s Monster Beverage Company, you look abroad, which is exactly what they did with their Monster Import product. Used in Europe since 2008, Monster Import employs can from Ball Packaging Europe that features the “Ball Resealable End.” As a result, Monster Import’s slim 18.6 ounce package is not only attractive looking, but extremely practical, as the can is capable of holding carbonation for days. What’s inside the can is quite enjoyable as well, with a tweaked formulation that’s one of Monster’s best tasting in a while.