Best Sports or Hydration
BevNET's award for the Best Sports or Hydration Beverage of 2011 goes to Greater Than. Greater Than is a coconut water based sports drink that launched last year. However, in 2011 the company tweaked the flavors and added a sharp-looking black label. One of the key components to Greater Than is its mathematically iconic branding, which, combined with its grassroots marketing campaign in Chicago, has really help the brand resonate in the sports community. And when it comes to sports drinks our panel thinks Greter Than is one of the best-tasting entrepreneurial entries into the category in a long while.