Best Energy Drink or Shot

Hiball Energy

Hiball Energy is the winner of BevNET’s award for the Best Energy Drink or Shot of 2012. The panel loved Hiball’s decision to move from 10 oz. glass bottles to 16 oz. “cold-activated” aluminum cans, and its reformulated blend of organic energy ingredients and caffeine made a strong concept even more on-trend. The rebranding was potentially a risky move for Hiball, but ended up being a largely successful move for the energy drink line, which has gained access into a much wider range of retail channels, and garnered praise from new and existing consumers alike.