Best Packaging Design

Alta Palla

Alta Palla is the winner of BevNET’s award for the Best Packaging Design of 2016. Launched by energy drink maker Hiball, Alta Palla is a line of organic and fair trade-certified sparkling juices that are packaged in beautifully designed 12 oz. cans. The look is vibrant and clean, with logo, imagery and copy arranged in such a way that it both catches the eye and effectively communicates what the product is all about. It’s a well put together product from start to finish and something that we think will play well on- and off-premise. And, we love the name: Alta Palla means “high ball” in Italian, making the brand simultaneously clever and resonant.