Rising Star


Core executed on all cylinders in 2016, powering forward with its ambitious platform strategy. With its “perfect pH” water driving brand growth, Core earlier this year landed a spot in Dr Pepper Snapple Group’s Allied Brand portfolio, a placement that gave Core the ability to reach a much wider swath of consumers across the country and in a variety of retail channels at a time when demand for premium water continues to surge. Additionally, Core Organic, a line of five-calorie, stevia sweetened, fruit-infused beverages, continues to gain momentum among retailers targeting consumers increasingly up and away from high-sugar and high-calorie beverages. Meanwhile, Core’s forthcoming energy drink line has been one of the most highly anticipated launches for 2017; if founder Lance Collins and his team execute in energy as well as they have in premium water, watch out.