GT’s Aqua Kefir
GT’s Living Foods will be celebrating its 25th anniversary in 2020, but even after two-and-a-half decades, the kombucha pioneer continues to prove itself a forward-thinking innovator with a steady flow of annual product launches. Chief among this year’s crop was Aqua Kefir, a six-SKU line positioned as sparkling probiotic drinks that features Coconut Lime, Pear Ginger, Pomegranate, Orange Peach Mango and Pink Grapefruit varieties. The line’s packaging falls in line with GT’s established visual aesthetic that speaks to the brand’s existing consumers, while creating new opportunities with shoppers who may not be kombucha drinkers.
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