Loftiwater

When Todd Charmichael left his post as CEO of La Colombe, the visionary entrepreneur promised his next project would be an entirely original, innovative beverage format, developed with experimental formulation techniques to produce something unlike anything that had come before. With that product making its debut this year, we can confirm that it meets those lofty expectations. Billed as a “shimmering water,” Loftiwater is bubbly, sweet – but without sweetener – and refreshing, with a texture and mouthfeel all its own.