KIDDIWINKS

How do you get kids to drink a prebiotic plant-based milk? Not by touting sustainability credentials or ingredient claims, it turns out, but by viewing the product from a kids' perspective: whimsical, wondrous and made exclusively for them. With its loopy characters and bubbly typography, KIDDIWINKS' head-turning can design, courtesy of The Young Jerks, is a playful reminder that this category can (and should) be fun, too.