Newport Beach, Calif. (October 13, 2011) – The Rising Beverage Company, (Activate Drinks), today announced that Reza Mirza, Senior Marketing Manager of Nestle Waters, will join the Activate team as Chief Operating Officer (COO) effective Monday October 17, 2011. Reza will report directly to Dan Holland. The addition of Reza to Activate’s team brings a […]
Newport Beach, Calif. – The Rising Beverage Company, (Activate Drinks), announced that Craig Berger will join the Activate team as Chief Financial Officer (CFO) effective September 6, 2011. Berger will be responsible for all aspects of Finance, Accounting, Human Relations and Administration. Berger has a proven track record of increasing revenue, profitability, and optimizing financial […]
NEWPORT BEACH, Calif., May 18, 2011 /PRNewswire/ — ACTIVATE, the enhanced vitamin beverage for people with active lifestyles, today announced a partnership with national charity Nourish America to provide the daily essential nutrition to pregnant moms in need and their babies. Purchase a bottle of ACTIVATE June 1 -July 31, 2011, at participating retailers, and […]
Los Angeles, CA – December 22, 2010 – First Beverage Group today announced that Tata Global Beverages, the world’s second largest tea company and owner of some of North America’s most well-known beverage brands, including Tetley Tea and Eight O’Clock Coffee, has acquired a majority of First Beverage Group’s shares in the functional […]
Los Angeles, CA (October 26, 2010) – Activate™, (http://www.activatedrinks.com) a performance beverage and bottled water company, today announced that it has raised over $6 million in financing and secured equity commitments for an additional $15 million. The financing is being led by Tata Global Beverages Ltd. and joined by a group that includes experienced beverage […]
LOS ANGELES – July 21, 2010 –Activate™, a vitamin-enhanced water for active refreshment, today announced a cause-related promotional campaign at Ralphs grocery stores that benefits Vitamin Angels™; an international organization dedicated to reducing child mortality worldwide by connecting essential nutrients, especially vitamin A, with infants and children under age five. From Wednesday, July 21 to […]
