LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneer of the fresh twist cap technology, today announced its expanded distribution to national grocery chain, Safeway, Inc. The announcement comes on the heels of ACTIVATE’S recent expansion to Stop & Shop and marks yet another big milestone in its continued expansion strategy and […]
LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneer of the fresh twist cap technology, today announced its expanded distribution to leading East Coast grocery retailers, Stop & Shop and Shaw’s. The news comes less than a year after the brand entered the East Coast market and marks a milestone in its […]
With a deep and established presence in the Los Angeles market and having recently gained a toehold in New York City, Activate is now setting its sights on broader awareness of its cap-dispensing water brand and is prepping to launch a number of line extensions designed to reach a wider swath of consumers.
LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its summer 2013 advertising campaign, “Stop Vitamin Cruelty,” highlighting its core brand message of vitamin efficacy. The PSA-style campaign rolls out with a :30 digital spot exposing vitamin characters slowly deteriorating in water, adding a […]
Enhanced Beverage Company Teams with Natural & Organic Drinks Distributor to Support Continued Northeast Growth LOS ANGELES (PRWEB) April 16, 2013 — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its partnership with Crescent Beverage Company, a major player in New Jersey’s high-end organic and […]
GET ACTIVATED Pop-Up Shop Highlights Consumer Willingness to Get Active with the Right Motivation LOS ANGELES–(BUSINESS WIRE)—ACTIVATE, the innovative, nutrient-enhanced water beverage that makes it easy and convenient for consumers to GET ACTIVATED, today released the results of its first GET ACTIVATED shop. Part pop-up retail experience and part social experiment, the shop was created […]
As Rising Beverage Co. prepares to relocate its headquarters from Newport Beach, to Los Angeles, Dan Holland has stepped down as CEO citing concerns about a long commute. Rising Beverage, the marketer of twist-cap brand Activate, has elevated COO Reza Mirza to the role of president. According to Mirza, Rising Beverage chairman Michael Eisner, the former chairman of Disney and the father of Activate co-founder Anders Eisner, will take a more active role in the company.
In one of the more creative uses for the retail medium, Activate has launched a new pop-up shop in Venice, CA that asks consumers to pay for its vitamin-enhanced water with “calories or cash.” Calling the temporary installation a “part pop-up retail experience and part social experiment,” Activate has partnered with the Get America Fit Foundation, an anti-obesity non-profit organization, to give away free bottles of the water to customers who participate in some type of physical activity at the store.
Enhanced taste, formula and packaging will help you GET ACTIVATED LOS ANGELES–(BUSINESS WIRE)—ACTIVATE, the innovative, nutrient-enhanced water beverage that makes it easy and convenient for consumers to GET ACTIVATED and live a healthy, active lifestyle, announced today that the brand has launched a refreshed portfolio. ACTIVATE has reformulated its full line of beverages for a […]
Enhanced vitamin beverage company will help Los Angeles-area consumers GET ACTIVATED LOS ANGELES–(BUSINESS WIRE)-–ACTIVATE, the innovative, enhanced vitamin beverage ideal for people with active lifestyles, today announced a partnership with celebrity fitness trainer Juliet Kaska that will reward consumers in the Los Angeles area with free fitness classes, ACTIVATE drinks and custom branded t-shirts. Complimentary […]
Los Angeles-based beverage company to plant one tree for every three bottles of ACTIVATE purchased in select retailers throughout April LOS ANGELES–(BUSINESS WIRE)—ACTIVATE, the innovative, enhanced vitamin beverage ideal for people with active lifestyles, today announced it will extend its sustainability efforts and partner with American Forests to celebrate Earth Month through a unique “Plant […]
And the hits just keep on coming. A class-action lawsuit filed in Los Angeles Superior Court on Feb. 24 accuses Rising Beverage Co. – the owner of Activate — of dishonest and misleading statements in its advertising about the freshness of Activate’s key innovation, its “in-the-cap” reservoir of dry vitamins versus those pre-mixed in other beverages.
LOS ANGELES–(BUSINESS WIRE) — ACTIVATE, the innovative, enhanced vitamin beverage ideal for people with active lifestyles, today announced a two-year partnership with Philip Rivers, all-pro quarterback for San Diego and Josh Freeman, quarterback for Tampa Bay. Rivers and Freeman are teaming up with ACTIVATE to serve as brand ambassadors based on their appreciation of the […]
October 18, 2011 – ACTIVATE, the enhanced water beverage category innovator with its patented twist cap delivery system, is launching its first traditional marketing campaign. Under the direction of marketing chief Jesse Merrill, formerly of Honest Tea, ACTIVATE is rolling out an integrated program in Southern California, with a focus on Los Angeles and Orange […]
