ACTIVATE Drinks to Enhance Full Line of Beverages for 2012

Enhanced taste, formula and packaging will help you GET ACTIVATED

LOS ANGELES–(BUSINESS WIRE)ACTIVATE, the innovative, nutrient-enhanced water beverage that makes it easy and convenient for consumers to GET ACTIVATED and live a healthy, active lifestyle, announced today that the brand has launched a refreshed portfolio.

ACTIVATE has reformulated its full line of beverages for a naturally enhanced flavor that includes electrolytes and a common blend of Vitamins A, B5, B12, C and E, along with other functional ingredients to support consumer needs. ACTIVATE drinks will continue to use all-natural Stevia as their sweetener, with 0 grams of sugar and 0 calories. ACTIVATE has also enhanced its flavor profile to offer a more satisfying water option that combines performance and great taste.

The portfolio includes:

  • ACTIVATE Balance: With Overall Health and Maintenance Support
  • ACTIVATE Defend: With a Healthy Boost of Immunity
  • ACTIVATE Rebound: With Rehydration Support
  • ACTIVATE Beauty: With Overall Health and Skin Cell Support
  • ACTIVATE Defy: With Support Against Free Radicals for Healthier Cells
  • ACTIVATE Charged: With Renewed Energy

“After revolutionizing the beverage landscape with our proprietary cap design, we continue to invest in product innovation in order to better serve our active customers, who are looking for simple, convenient solutions to help them GET ACTIVATED,” said ACTIVATE co-founder Anders Eisner.

ACTIVATE teamed up with design house Pearlfisher New York to create new packaging that helps consumers easily identify the brand’s point of difference and determine which variety meets their active lifestyle. The updated packaging also features enhanced cap instructions, clear ingredient panel, high-impact graphics and a dynamic design that pops on shelves.

According to Jesse Merrill, vice president of marketing, “Along with the reformulation, ACTIVATE has refreshed our packaging in order to better communicate the brand’s unique positioning, cap function and enhanced formulas, while establishing a differentiated and ownable look.”

ACTIVATE drinks will continue to offer a proprietary cap design that stores vitamins separately from the water – enabling vitamins A, B5, B12, and C to stay fresh. The nutrients are released by simply twisting the cap, providing a fresh dose upon consumption. ACTIVATE’s Re-PET (PolyEthylene Therephthalate) or PCR (Post-Consumer Resin) bottle is BPA Free and composed of 100 percent post-consumer recycled plastic, underscoring the brand’s commitment to sustainability and reducing waste.

New formulas and packaging hit store shelves in spring 2012. To learn more about ACTIVATE, for a store locator or to purchase online, please visit Follow ACTIVATE on Twitter at @ACTIVATEdrinks or visit on Facebook at