Evolution Fresh Launches Thrive, a New Line of Light and Refreshing Functional Juices

Now available at select Whole Foods Market stores nationwide, Thrive comes in three vibrant flavors delivering powerful, feel-good benefits in every sip.  

RANCHO CUCAMONGA, CA (October 13, 2026) – Evolution Fresh, a leading producer of organic, cold-pressed, premium juice products, today announced the launch of Thrive, a new line of light, refreshing functional juices designed for everyday wellness, now available at select Whole Foods Market stores nationwide.

Modern wellness has become so extreme and, in many cases, complicated. Thrive arrives as a deliciously vibrant and easy way to help support daily wellbeing that doesn’t feel like a chore. Each functional blend features a splash of real cold-pressed juice with hard-working ingredients like probiotics for gut health and Vitamin C for immune support (25% DV) — all in a USDA Organic Certified, 30-calorie bottle with less than 5g of natural sugar.

With a light touch of sweetness balanced by an invigorating lift from ginger and cayenne, Thrive comes in three bright flavors:

• Organic Strawberry Mango – A vibrant blend of strawberry, mango, and lemon finished with cayenne 

• Organic Passion Pineapple – A juicy, tropical combination of passionfruit and pineapple with earthy ginger and a hint of turmeric

• Organic Triple Citrus – A crisp, zesty punch of citrus with bold ginger and a kick of cayenne

“We know Americans are looking for easier ways to support their wellbeing, with less sugar, lower calories, and more functional benefits from what they drink,” said Sandra Heidrich, Vice President of Marketing at Generous Brands. “With Thrive now available at Whole Foods Market, shoppers can enjoy light, refreshing juice paired with feel-good benefits like gut health and immune support, all in a delicious format that brings excitement to their everyday wellness routines.”

Thrive can be found chilling in the refrigerated section of select Whole Foods Market stores nationwide. To learn more about Evolution Fresh Thrive and find a retailer near you, visit evolutionfresh.com. 

About Generous Brands

Generous Brands brings fresh, vibrant nutrition to market through its leading brands, Bolthouse Farms, Health-Ade, Evolution Fresh, and SAMBAZON beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. To learn more, please visit generousbrands.com.