goldholly Joins BeyondCPG’s Track 7 Accelerator Cohort

NEW YORK, NY, October 27, 2026. goldholly, the yaupon tea company behind Clean American Caffeine, has a place in Track 7 of the BeyondCPG accelerator. The program runs twelve weeks hybrid between Manhattan and virtual sessions, before closing with a showcase pitch event in January 2027.

Four other brands join goldholly in the cohort: Batch Balanced, Cabu Latte, Engineered Nutrition, and Underdog.

The accelerator curriculum covers mission and vision, branding, investment strategy, legal, marketing, channel strategy, supply chain, pitch presentations, and product innovation. Cohort brands work with a bench of operators, investors, and subject-matter experts, and get introductions across BeyondCPG’s investor, retailer and industry networks.

“We’re ecstatic to have been selected for BeyondCPG’s Track 7 cohort,” said Jeffrey Chung, co-founder of goldholly. “Our team can’t wait to learn from the CPG industry’s premier experts and veterans and benefit from their decades of demonstrated success and expertise.”

goldholly sells tea made from yaupon holly, North America’s only native caffeinated plant, and sources all of its yaupon leaves from family farms across the American Southeast. They offer their organic yaupon in three flavors—Original, Bold and Mellow—in 20-count teabag pouches, along with accessories for the tea drinking experience. The company appeared in the Specialty Food Association’s Trendspotter Report this year after exhibiting at the 2026 Summer Fancy Food Show under the Naturally Network Pavilion.

BeyondCPG is a mission-driven accelerator for emerging CPG brands, co-founded by Eric Schnell and Marci Zaroff under BeyondBrands. “Building on the success of our past six cohorts, we are thrilled to launch BeyondCPG Track 7, a nationwide program that invites brands from across the U.S. to apply,” said Eric Schnell, Cofounder and Executive Director of BeyondCPG, in the program’s announcement.

About goldholly

goldholly is a Boston and New York City-based brand that offers USDA Certified Organic yaupon tea. Yaupon is North America’s only native caffeinated plant, and goldholly sources it from family farms across the American Southeast. The company is run by co-founders Andrew Little and Jeffrey Chung.

Where to find goldholly

Directly from goldholly.com, and on Amazon and Walmart. Wholesale buyers can order through Faire or Airgoods, or contact goldholly directly.

Media Contact

Andrew Little, Co-Founder

For more information, visit our website or follow goldholly on your favorite social media platform.